Social Media. How to Use Social Media for a Cause to Grow Your Business Dawn Nelson facebook.com/vipdigitalmarketing @VIPDigMarketing.

Social Media

How to Use Social Media for a Cause to Grow Your Business

Dawn Nelson

facebook.com/vipdigitalmarketing@VIPDigMarketing

About VIP Digital Marketing

Social Media: where do I start?

Develop a Facebook Fan PagePlease note that this needs to be a FAN PAGE

Inform customers that you are online and encourage them to “follow” you. Offer discounts & other offers to Facebook Followers

Encourage customers to share your Facebook Fan Page with their friends, increasing your marketing reach. Offer “referral” discount or offer for customers that are referring new fans to your Page

Building a Social Media Network

• Create Social Media Calendar• Post Upcoming Events• Interact with other “Like Minded” Companies• Utilize social media to connect with local business, your

community and other target audiences• Link your Facebook Page to your website• Make your Online Presence known to your customers in

your Storefront – Facebook Logo with Page Name– QR Code for Facebook Page

• Consider monthly “Giveaways” or Discounts to Followers– I suggest Like, Share, Comment Giveaways

Now What?

Do: • Make regular posts• Keep customers

informed• Follow through with

offers promotions• Encourage feedback• Engage your followers

Don’t: • Forget about your

Facebook Page• Forget to check your

Fan Page Daily• Ignore Questions or

Feedback, even if they are negative

Utilizing Social Media to Support a Cause

FUNdraisers for Stevie’s Furry Friends, Inc.

www.stevienelson.weebly.com

876 Boxes/72 cases of Cloud Star Buddy Biscuits. One box for

each new LIKE on their page. At least one shelter/rescue from each state in

USA received a case of treats!

100+ Likes on Mutt Nose Best Facebook Page, get

$100 Donation to Shelter/Rescue of choice

& product donation.

735 Pounds of Life’s Abundance Dog

Food. 1 pound for each new LIKE on

their page.Donated to 12 Hills

Dog Rescue in Walthill, NE

Response Products from Broken Bow, NE.

For each new LIKE on their page, referring party received a 1%

discount. Stevie’s Furry Friends, Inc. received a total discount of 106%

Norfolk Visitors Bureau offered a $500 prize to the

non-profit of choice for local

“Call Me Maybe” video. Video with

most YouTube LIKES won. Prize money will go

towards establishing a “Pet

Education Day” for local youth to

learn about respect and

responsibility of pets.

Supporting A Cause with Social Media

• Choose a cause you would like to support. – Ideas:• Local Non-Profit• Local Family that needs support• National Non-Profit• Local School Project

Starting your FUNdriaser

• Determine what type of Social Media FUNdraiser you would like to have. – LIKES per page– Referrals by others– Demographical Competition

Things to Consider Before Starting your FUNdraiser

• What will be the “Prize”–Monetary Donation– Product Donation

• Will there be a “Cap”– Remember… FUNdraisers can go VIRAL,

so be prepared

• Timeframe– How long will the FUNraiser last?

Benefits for YOU

• Brand Recognition – Local customers will appreciate that you

are supporting a cause that is important to you

– Create a Cycle of Giving

• Generate new customers/leads– People like to give back to companies

that support a cause THEY support

Where to “advertise” your FUNdraiser

• In your Storefront– Posters– Inserts in Customer Bags– Advertisement in Newspaper/Radio

• Online–Website – Facebook– Twitter – Linked In

Continued

• Encourage the “Cause” that you are supporting to promote the fundraiser as well! – Ask that they “tag” you in any posts online,

generating more BUZZ for the FUNdraiser– Leave feedback on YELP

• Don’t limit yourself to promoting the cause on your BUSINESS page, also ask for support from your friends & family– They will be happy to support your cause

After the FUNdraiser

• Keep the BUZZ going….– Post a BLOG post on your website giving

FUNdraiser Details– Have your FUNdraiser details visible in

your storefront– Post follow up information regarding

FUNdraiser on your Social Media sites. • Followers want to know how successful the

event was for your cause.

Questions?

Dawn NelsonOwner/Social Media Enthusiast

(402) 928-0079

[email protected]