Social media and the community college Casey Wallace and Mysti Byrd Johnson County Community College
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Social media and the community college
Casey Wallace and Mysti Byrd Johnson County Community College
overview
Johnson County Community College
Types of Social Media
Social Media Policies
Facebook Opportunities
Issues
What we have learned
What about you?
JCCC
Who we are
JCCC
o Overland Park, KS, suburb of Kansas City
o Enrollment of 20,861, FTE ~11,000
o 1 main campus
o Median age—
o Popular programs
o Chef Apprenticeship
o Nursing
o Transfer
o Dental Hygiene
o Industrial Technology
o Interpreter Training
o Business
Jccc social media
Types of social media
Places Yelp.com
Foursquare.com
Gowalla.com
Facebook.com
Networking Facebook.com
Myspace.com
Twitter.com
Jccc social media
Facebook (www.facebook.com/jccc411)
Twitter (www.twitter.com/jccctweets)
YouTube (www.youtube.com/jcccvideo)
Social media policy
Challenges JCCC Board of
Trustees Election
Placenta Picture
Profanity and harassment
Low quality videos
Differentiating between official JCCC statement and opinion
Currently we have a statement
We will have a policy shortly
It will guide faculty, staff and students
JCCC Facebook page
demographics
Insights
interactions
Linked pages
bloggers
Recruiter Pages
Mysti Bryd, Recruitment Specialist, seeks out prospective students she has visited with to befriend.
Recruiter Wall
She updates her status to include important information for the prospective students.
Kansas state university
Great KSU ideas
Label the page to make it the “official” page of your college or university
Add links to your official college WebPages.
The university of Kansas
Keep it all up (even when it is hard)
jccc keeping everything up!
www.youropenbook.org
Quickly find out what people with open Facebook profiles are saying about your school.
Pittsburg State University
What about you?
Who runs your Social Media?
Do you have a Social Media policy?
How do you advertise your accounts?
Do you solicit fans/friends?
Do you advertise upcoming visit days through Facebook ads?
What have you found to be most successful?
Any horror stories you can share?
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