Social media for your business

Social Media for your business

Pinterest | How does it work?

• A pin• Pinboard• Pinning• Repin | Like• Pin it button• Pinner

Pinterest | Why does it matter?

• Traffic• Links• Leads• Social Sharing

Pinterest | Create an account

• Invitation only • Optimize your profile• Avoid self promotion• Create pinboards• Following• Engage with other pins• Promote through other channels• Make the best board on a specific topic

Pinterest | for marketing

• Feature visual content• Create UG pinboard• Avoid self promotion• Host a contest• Add a ‘Pin it’ button • Gather insight into your

buyer personas• Stand out as an thought

leader

VISUAL CONTENT• Content you have• Strong visuals in posts• Infographics• Ebook & Book covers• Photo’s of your

costumers

Pinterest | for marketing

• Create a video gallery• Use hashtags• Feature offline events• Showcase your business personality• Ad links in the description of your pins

Foursquare | How does it work?

• App | Mobile site• Register• Check-in• Leave tips and leave them for others• Become the mayor• Badges & Points• Share• Images

Foursquare | for marketing

• Claim your venue• Add specials• Analyticsor• Brand pages• Partner Badges

Specials• Swarm special• Friends special• Flash special• Newbie special• Check-in special• Loyalty special• Mayor special

Linkedin | why

• Acquire new customers through online recommendations and word of mouth

• Keep in touch with people who care most about your business

• Find the right vendors to outsource services you’re not an expert on

• Build your industry network—online and in person

• Get answers to tough business question

• Win new business by answering questions in your area of expertise

• Raise funding• Keep your friends close and

your competition closer• Convince potential customers

of your expertise by sharing unique blog content

• Network with peers in your industry for repeat business referrals

Linkedin | complete your profile

• Upload a professional image• Create a compelling headline• List your current position and at least 2 past

positions• Complete the ‘summary’ and ‘specialities’section• Give recommandations before you aks for them• Complete ‘interests’and ‘groups and

associations’

LinkedIn | Optimize your profile

• Edit your public LinkedIn URL• Costumize your website listings• Include a link to your Twitter account• Make your entire profile visible for everyone

LinkedIn | Applications

• Slideshare• Reading List Amazon• My travel and events• Blog link• Polls

Linkedin | Build your network

• Connect with your direct network• Add previous colleagues and classmates• Browse the networks• Advanced search• Join relevant groups• Save people searches and create an alert• Follow the updates

Linkedin | Market your business

Setting up a company page• Edit the description of your company page

overview• Add keywords in de specialities section• Pick industry | location• Link to blog rss• Post status updates

Linkedin | Market your business

Create an effective group• Use other social media to promote• Linkedin group policies• Group engagement strategy• Link to blog rss• Post status updates

Linkedin | Market your business

Develop leadership• Status updates• LinkedIn answers

Linkedin | Market yourself

• Give before asking favors• Connect with everyone• Make your interactions personal• Use advanced applications to promote your

content• Create a call-to-action• Create a DirectAd

Linkedin | Measure ROI

• LinkedIn reach• Monitor the interactions in your groups• Track your developing leadership• Compare before and after campaigns• Analyze your leads and sales

Facebook | why?

• Get found by people• Connect and engage with

costumers and prospects• Create a community• Promote other content• Generate leads• Customer Service• Coordinate Special

Events

• Facilitate Word of Mouth Marketing

• R&D | Product testing• Press Releases• Employee Recognition • Product or Service

Catalogue • Contests• Email Newsletter

Facebook | pages vs. profiles

Pages • Multiple admins• By default public• Categories• Likes without

approval

Profiles• One admin• ‘Private’ by default• Friends with mutual

acceptance

Facebook | promote your page

• Create an engaging Page• Leverage the viral nature of Facebook• Draw on your existing network• Make your Page publicly searchable• Use Facebook Ads for an extra push

Facebook | timeline for pages

• New cover photo • Sequential timeline of key events and posts including fan

comments and ability to edit the content • No default landing pages • Only 4 visible tabs (and one of these has to include

photos) • Admin section including direct messaging and activity log • Posts by others mentioning your brand may appear in

your timeline

Facebook | groups vs pages

Groups• Common interest• Message• Admins listed• Basic applications• When members join or

engage with the group, action is distributed in News Feeds

Pages• ‘fans’• Update• Admins behind the

scenes• Almost all apllications• When users become a

fan or engage with the Page, action is distributed in Feeds

Facebook | Best practices

• Be interactive, fun and helpful

• Embed videos on your page

• Connect FB to the outside world

• Contests• Integrate with

traditional advertising

• Use Facebook to grow your email list, and vice versa

• Introduce new products first on FB

• Integrate social content

• ‘Like’ other businesses pages

Facebook | Metrics

• Overview• Likes• Reach• Talking about this• Check-Ins