Social media for social good presentation slides for participants

Welcome to the Third Thursdays Webinar Series

We will begin shortly. To log into the audio portion of our webinar, dial:

1 (866)740-1260Pass code: 3613106

Social Media for Social Good: How Your Organization Can

and Should Use Social Networks

Ernesto DominguezYouth Technology Specialist

Cascade AIDS Project

“Third Thursdays Webinar Series”August 18, 2011

Hosted by Julia Dudek, MPH, The SYPP Center

Housekeeping

• Two ways to ask questions:o Via the chat functiono By raising your hand

• Audio lines are muted• Brief survey after the presentation• Recording & slides available after the meeting• Interaction is encouraged!

Warm Up

The Center for Strengthening Youth Prevention Paradigms

• Provides capacity building assistance (CBA) to communities to improve the delivery and effectiveness of HIV prevention

services for young gay men and transgender youth, with an emphasis on youth of color

• Connections for Youth (CFY) model: community mobilization for structural change

* Supported by Cooperative Agreement Number 5U65PS001708-02 from the Centers for Disease Control and Prevention.

Social Media for Social Good

Why you can and should be using social media in your non-profit work.

Facebook.com/CHATpdx Ernesto Dominguez – Youth Technology SpecialistCascade AIDS Project

Learning Objectives

1. Identify common social media tools and determine which fit your program’s goals.

2. Explain the use of privacy and security settings to abide by HIPAA and organizational policies.

3. Name a minimum of 3 best practices around social media use for non-profits.

Facebook.com/CHATpdx Cascade AIDS Project

The answer to all your social media questions including how to have

the most number of Fans, Followers and Likes possible is…..


Actually I don’t have the answer.


My Assumptions:

You’ve used social media sites in your personal life

Your organization does not have unlimited funds

You do not have unlimited staff time

You are excited to try something new


Case Study (CHATpdx)

Curbing HIV/AIDS Transmission among at-

risk and racial/ethnic minority youth

50 most visited websites (US)


43/top 100 = Social Media

*Foxnews/Hulu don’t make data not recorded



Facebook Twitter Linked In

Google +

Person to Person Sharing Business To Business (knowledge sharing)

Largest Professional Networks

Pages

Groups

User Profile Pages

Custom plug-ins/apps

User Profile (can be organization)

Micro posts (140 Chars)

Lists

Update limit (420 Chars)

Unlimited Followers

Max 5000 Friends (profile)

Helps with search engine optimization

Groups (field specific)

Find new professional connections

Apply with “linked in”

Apps

Facebook


As of 2011 there are 750 000 000 active Facebook Users


More than 750 million active users

50% of our active users log on to Facebook in any given day

Average user has 130 friends

People spend over 700 billion minutes per month on Facebook



1M

1.3M

1.5M

1.9 M

2 M

1.6 M

2.7 M

10.2 M

2.7 M

So what does this mean?


Before you Jump On Board


Create A Plan


Research

Goals/Outcomes

Monitoring/evaluation

Identify Team

Create A Plan

Adopt Tools


Listen

Respond/Interact

Create/ShareGoal: Engagement

Privacy Settings











Guest Speaker:Ernesto [email protected](503) 278-3871

The SYPP Center:Mia Humphreys, CBA [email protected]/sypp

Contact Information

*Please remain logged in to complete a brief post-webinar survey.*

Next webinar:

September 15, 11 am PT:“Prevention for Positives”Josh Ferrer, Cascade AIDS Project

Thank you!

Social media for social good presentation slides for participants

Health & Medicine

comchatpdxcascade aids

active facebook usersfacebook

social media questions

social media sites

transgender youth

racialethnicminority

webinar survey

youth cfy model