Welcome to “What Do We Really Know about Social Media in Museums?” Our outcomes: • Educate ourselves and the community about the state of social media practice in museums • Continue #musesocial conversations and work together to create a supportive and nurturing community in which to address social media issues. • Identify ways to help professionals speak to colleagues and leadership about social strategies and help to advance the practice in museums. • Document our discussion today and draw out some key points in a post summary. • Discuss next steps and include those in our postsummary.
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Transcript
Welcome to “What Do We Really Know about Social Media in Museums?” Our
outcomes:• Educate ourselves and the community about the
state of social media practice in museums• Continue #musesocial conversations and work
together to create a supportive and nurturing community in which to address social media issues.
• Identify ways to help professionals speak to colleagues and leadership about social strategies and help to advance the practice in museums.
• Document our discussion today and draw out some key points in a post summary.
• Discuss next steps and include those in our postsummary.
Audiences vs. Communities
• [insert questions here]
Learning• For now, learning = change in knowledge, behavior,
attitude, engagement/interest, or skills. • Does learning on SM look or sound different than it
does in other museum environments? • Do SM followers want to learn? Followers sometimes
say they want to be surprised, delighted, amused. How does this relate to learning?
• Does learning happen within SM itself or does it only occur once a link has been clicked?
• Can SM spark a change in skills or behavior—or are we limited at an “increase of knowledge” level?
• How do we know if we achieved learning outcomes on SM?
I want SM delighted by my interactions with museums on social media #musesocial - @richmintz
From "museum consumers" @SometimesRhymes & @veomega: SM great when it gets visitors to try new things, not just stare @ screen. #musesocial - @museums365
A new way to measure learning on social media:
No kitty curator tweets today. Sleeping in a basket of clean laundry.
LURNINGL
Top secret algorithm:
This day in history tweet + link to collections on FB + learning outcome approved by education dept + curatorial review + PR dept signs off - cute cat photo that lack relevant connection to museum mission+ cat photo deeply related to museum mission / number of followers = Lurning per capita score (LPC score) is 82
Pandasonian @Pandasonian
Gave you L+ in social media learning
Who should speak on behalf of museums?
• Do our audiences want to hear from more people? (Friend a building?)
• Is there a desire by more staff to participate in the museum's social media outreach? If not everyone, who has the "right stuff" to participate in social media? What should the criteria be?
• Are the biggest challenges in recruiting more voices for social media culture, policy, resource, perceived value, education, training?
• Could resource constraints be reduced through greater participation from more staff?
• What organizational culture shifts that need to occur for more to participate in social media?
We can’t let *everyone* speak on behalf of
the museum via social media.
Pandasonian @Pandasonian
You wouldn’t believe what they made me eat today.Think I might hurl on a tourist. Cheap food.
Pandasonian @Pandasonian
So many people taking my photo. Does this new landscaping make me look fat?
Pandasonian @Pandasonian
My poop on Instagram: instagr.am/p/pandapoop
Pandasonian @Pandasonian
Woot, my girlfriend is knocked up! Wait, was I not supposed to share that yet?
Metrics
• [questions]
Having lots of followers doesn’t indicate success!