Real Estate & Social Media Finding positive results from being active online Presented by Kelly Mirabella, Social Media Consultant & Trainer Tuesday, March 17, 15
Social media for real estate 2015
Jul 15, 2015
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Real Estate & Social Media
Finding positive results from being active online
Presented by Kelly Mirabella, Social Media Consultant & Trainer
Tuesday, March 17, 15
Kelly MirabellaStellar Media MarketingStellarMediaMarketing.comClubStellar.com
/EveryDaySocial
/Stellar247
/Stellar247
/Stellar247
Linkedin.com/In/KellyMirabella
Plus.google.com/+StellarMediaMarketing
Tuesday, March 17, 15
Why Social Media?
Tuesday, March 17, 15
Why Social Media?Networking
Tuesday, March 17, 15
Why Social Media?Networking
Industry Insights
Tuesday, March 17, 15
Why Social Media?Networking
Industry InsightsMarketing
Tuesday, March 17, 15
Why Social Media?Networking
Industry InsightsMarketing
Lead Generation
Tuesday, March 17, 15
Why Social Media?Networking
Industry InsightsMarketing
Lead GenerationBranding
Tuesday, March 17, 15
You can’t afford not to
Tuesday, March 17, 15
Real Estate is always a hot issue
You can’t afford not to
Tuesday, March 17, 15
Real Estate is always a hot issue
The conversation is happening with or without you.
You can’t afford not to
Tuesday, March 17, 15
Real Estate is always a hot issue
The conversation is happening with or without you.
Use new media to communicate, educate and build a strong brand as
an industry expert.
You can’t afford not to
Tuesday, March 17, 15
Tuesday, March 17, 15
People have Profiles Brands have Pages
Tuesday, March 17, 15
Tuesday, March 17, 15
Let’s Breakdown a Facebook page
Tuesday, March 17, 15
Tuesday, March 17, 15
Tuesday, March 17, 15
How to use Facebook for Real Estate
Tuesday, March 17, 15
How to use Facebook for Real Estate
Tell your story
Tuesday, March 17, 15
How to use Facebook for Real Estate
Tell your storyUse Video
Tuesday, March 17, 15
How to use Facebook for Real Estate
Tell your storyUse Video
Use Photo/Images
Tuesday, March 17, 15
How to use Facebook for Real Estate
Tell your storyUse Video
Use Photo/ImagesConnect with Power Partner
Tuesday, March 17, 15
How to use Facebook for Real Estate
Tell your storyUse Video
Use Photo/ImagesConnect with Power Partner
Share Real Estate facts & news
Tuesday, March 17, 15
How to use Facebook for Real Estate
Tell your storyUse Video
Use Photo/ImagesConnect with Power Partner
Share Real Estate facts & newsJoin Groups
Tuesday, March 17, 15
Tuesday, March 17, 15
LinkedIn347 million users worldwide
Tuesday, March 17, 15
LinkedIn347 million users worldwide
27% visits via mobile device
Tuesday, March 17, 15
LinkedIn347 million users worldwide
27% visits via mobile device
40% of users check their account daily
Tuesday, March 17, 15
Tuesday, March 17, 15
LinkedIn Profile Breakdown
Tuesday, March 17, 15
Tuesday, March 17, 15
Tuesday, March 17, 15
Tuesday, March 17, 15
Tuesday, March 17, 15
LinkedIn Basics
Tuesday, March 17, 15
LinkedIn BasicsFill out your profile completely
Tuesday, March 17, 15
LinkedIn BasicsFill out your profile completely
Have a good headshot/photo
Tuesday, March 17, 15
LinkedIn BasicsFill out your profile completely
Have a good headshot/photo
Use keywords
Tuesday, March 17, 15
LinkedIn BasicsFill out your profile completely
Have a good headshot/photo
Use keywords
Make Connections
Tuesday, March 17, 15
LinkedIn BasicsFill out your profile completely
Have a good headshot/photo
Use keywords
Make Connections
Be engaged
Tuesday, March 17, 15
How to use LinkedIn for Real Estate
Tuesday, March 17, 15
How to use LinkedIn for Real Estate
Connect with professionals
Tuesday, March 17, 15
How to use LinkedIn for Real Estate
Connect with professionals Share information or resources
Tuesday, March 17, 15
How to use LinkedIn for Real Estate
Connect with professionals Share information or resources
Get involved in industry related groups
Tuesday, March 17, 15
How to use LinkedIn for Real Estate
Connect with professionals Share information or resources
Get involved in industry related groupsBlog about real estate issues
Tuesday, March 17, 15
Tuesday, March 17, 15
Initial Steps - Getting StartedThere are basically 3 main steps to getting set up on Instagram.
1. Profile Picture 2. Bio3. Website URL
Tuesday, March 17, 15
Profile PictureBio
160 Characters URL
Tuesday, March 17, 15
Bio Examples
Tuesday, March 17, 15
Effective Marketing
Once your profile is created you will need to determine the type of content you want to share. Consider who
you are trying to target. What type of content are those people interested in? Feel free to mix it up but
try to keep some consistency in your postings.
Tuesday, March 17, 15
Around Town
Tuesday, March 17, 15
Around Town
Tuesday, March 17, 15
Around Town
Tuesday, March 17, 15
Around Town
Tuesday, March 17, 15
Around Town
Tuesday, March 17, 15
Around Town
Tuesday, March 17, 15
Storytelling/Highlight
Tell a story through photos, video and/or captions
Tuesday, March 17, 15
Storytelling/Highlight
Tell a story through photos, video and/or captions
Tuesday, March 17, 15
Storytelling/Highlight
Tell a story through photos, video and/or captions
Tuesday, March 17, 15
Storytelling/Highlight
Tell a story through photos, video and/or captions
Tuesday, March 17, 15
Storytelling/Highlight
Tell a story through photos, video and/or captions
Tuesday, March 17, 15
Storytelling/Highlight
Tell a story through photos, video and/or captions
Tuesday, March 17, 15
Inspirational & Motivational
Inspire and motivate with quotes, sayings and song lyrics. Try to use words that speak to your audience.
Tuesday, March 17, 15
Inspirational & Motivational
Inspire and motivate with quotes, sayings and song lyrics. Try to use words that speak to your audience.
Tuesday, March 17, 15
Inspirational & Motivational
Inspire and motivate with quotes, sayings and song lyrics. Try to use words that speak to your audience.
Tuesday, March 17, 15
Inspirational & Motivational
Inspire and motivate with quotes, sayings and song lyrics. Try to use words that speak to your audience.
Tuesday, March 17, 15
Educate
Share your knowledge and showcase your expertise with how to tips, updates and educational pieces.
Tuesday, March 17, 15
Educate
Share your knowledge and showcase your expertise with how to tips, updates and educational pieces.
Tuesday, March 17, 15
Educate
Share your knowledge and showcase your expertise with how to tips, updates and educational pieces.
Tuesday, March 17, 15
Educate
Share your knowledge and showcase your expertise with how to tips, updates and educational pieces.
Tuesday, March 17, 15
Educate
Share your knowledge and showcase your expertise with how to tips, updates and educational pieces.
Tuesday, March 17, 15
Next steps - 5 Tips for more engagement
1. Use call to actions2.Use Hashtags3. Reshare/Tag4. Be consistent5. Post often
Tuesday, March 17, 15
Use call to actions
Tuesday, March 17, 15
Use call to actions
Tuesday, March 17, 15
Use call to actions
Tuesday, March 17, 15
Use Hashtags
Adding a number of relevant hashtags to your posts can increase their visibility to users who share in the interests you are posting about.
Top 10 Hashtags of 2014Via Websta.me
1. #love 760,450,323 posts 2. #instagood 342,577,390 posts 3. #me 319,917,056 posts 4. #tbt 295,696,931 posts 5. #cute 281,385,003 posts 6. #follow 278,933,112 posts 7. #followme 263,394,918 posts 8. #photooftheday 260,454,062 posts 9. #happy 247,096,417 posts 10. #tagsforlikes 244,338,424 posts
Adding tags to your photos is a great way to find new followers and share your photos with more people.
Tuesday, March 17, 15
Posted 6 months ago with one hashtag: #Coffee - 2 likes, no comments
Edited on January 3, adding all these hashtags. Within 1 hour my likes jumped to 22 likes and 2 comments
Try a hashtag update to old images
Tuesday, March 17, 15
Reshare/Tag
Tuesday, March 17, 15
Reshare/Tag
Tuesday, March 17, 15
Reshare/Tag
Tuesday, March 17, 15
Be consistent & Post often According to a study by social analytics firm Union Metrics, there is no
correlation between the amount of times you post and engagement. However, if you are going to post you should do so at a consistent flow.
Here’s the follower data for a TV show that took a break from Instagram after its season concluded:
Take away: Be consistent and be active
Tuesday, March 17, 15
Tools
Tuesday, March 17, 15
ToolsHootsuite.com
Tuesday, March 17, 15
ToolsHootsuite.com
BufferApp.com
Tuesday, March 17, 15
ToolsHootsuite.com
BufferApp.comMention.com
Tuesday, March 17, 15
ToolsHootsuite.com
BufferApp.comMention.com
Canva.com
Tuesday, March 17, 15
ToolsHootsuite.com
BufferApp.comMention.com
Canva.comPicMonkey.com
Tuesday, March 17, 15
ToolsHootsuite.com
BufferApp.comMention.com
Canva.comPicMonkey.com
Visual.ly
Tuesday, March 17, 15
ToolsHootsuite.com
BufferApp.comMention.com
Canva.comPicMonkey.com
Visual.lyThingLink.com
Tuesday, March 17, 15
Tuesday, March 17, 15
Tuesday, March 17, 15
Tuesday, March 17, 15
Tuesday, March 17, 15
Tuesday, March 17, 15
Tuesday, March 17, 15
Tuesday, March 17, 15
Q&A
Tuesday, March 17, 15
MEMBERSHIP PERKS• Weekly mini recorded trainings delivered right to your inbox• Access to a growing library of on demand video trainings and webinars featuring trainings
on all the major social networks, email marketing and so much more. All learn at your own pace.
• Special pricing and many times free access to Kelly’s outside trainings and webinars• Live group Q&A sessions / mentorship calls with live screen sharing so you get your
questions answered!• Bonus resources & how to guides that will take your online marketing to the next level• Access to a private Facebook Group where you can ask questions and join the discussion.• Exclusive rates for private online trainings and consulting sessions.
Need more social media help, training and mentorship?
Perfect for beginner and intermediate social media levelswww.ClubStellar.com
Club Stellar for Real Estate coming Fall 2015!
Tuesday, March 17, 15
Related Documents
