Social Media for Real Estate Managers IREM Columbus Chapter June 13, 2013 Monday, June 24, 13
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Social Media for Real Estate Managers
IREM Columbus ChapterJune 13, 2013
Monday, June 24, 13
You are social.
Monday, June 24, 13
You are social.
• Why
Monday, June 24, 13
You are social.
• Why
• Where
Monday, June 24, 13
You are social.
• Why
• Where
• What
Monday, June 24, 13
You are social.
• Why
• Where
• What
• How
Monday, June 24, 13
You are social.
• LinkedIn• Why
• Where
• What
• How
Monday, June 24, 13
You are social.
• Why
• Where
• What
• How
Monday, June 24, 13
You are social.
• Why
• Where
• What
• How
Monday, June 24, 13
You are social.
• Google+
• Why
• Where
• What
• How
Monday, June 24, 13
Why should you use social media?
Monday, June 24, 13
Why should you use social media?
• Amplify your network
Monday, June 24, 13
Your network is powerful.
Photo courtesy Dirigentens via Flickr
Monday, June 24, 13
Why should you use social media?
• Amplify your network
Photo courtesy benheine via Flickr
Monday, June 24, 13
Why should you use social media?
• Amplify your network
• Enhance your online reputation
Photo courtesy benheine via Flickr
Monday, June 24, 13
Google yourself.
Monday, June 24, 13
Why should you use social media?
• Amplify your network
• Enhance your online reputation
Photo courtesy @Doug88888 via Flickr
Monday, June 24, 13
Why should you use social media?
• Amplify your network
• Enhance your online reputation
• Find relevant information and news
Photo courtesy @Doug88888 via Flickr
Monday, June 24, 13
Where, what, and how?
Monday, June 24, 13
Where, what, and how?
• Create profiles
Monday, June 24, 13
Create profiles
Monday, June 24, 13
• Create publicly visible, professional profiles on one or more of the “Big 4” social platforms.
Create profiles
Monday, June 24, 13
• Create publicly visible, professional profiles on one or more of the “Big 4” social platforms.
• Use some platforms professionally and others personally.
Create profiles
Monday, June 24, 13
• Create publicly visible, professional profiles on one or more of the “Big 4” social platforms.
• Use some platforms professionally and others personally.
• Or, use privacy settings, lists or circles, or other tools to use the same account for multiple purposes.
Create profiles
Monday, June 24, 13
• Create publicly visible, professional profiles on one or more of the “Big 4” social platforms.
• Use some platforms professionally and others personally.
• Or, use privacy settings, lists or circles, or other tools to use the same account for multiple purposes.
• Don’t create multiple accounts on the same platform.
Create profiles
Monday, June 24, 13
Where, what, and how?
• Create profiles
Photo courtesy Claus Rebler via Flickr
Monday, June 24, 13
Where, what, and how?
• Create profiles
• Make connections
Photo courtesy Claus Rebler via Flickr
Monday, June 24, 13
Make connections
Monday, June 24, 13
• Connect with your existing professional contacts.
Make connections
Monday, June 24, 13
• Connect with your existing professional contacts.
• Look for who they are following or connected to.
Make connections
Monday, June 24, 13
• Connect with your existing professional contacts.
• Look for who they are following or connected to.
• Be discerning when deciding to accept requests.
Make connections
Monday, June 24, 13
Where, what, and how?
• Create profiles
• Make connections
Photo courtesy Nrbelex via Flickr
Monday, June 24, 13
Where, what, and how?
• Create profiles
• Make connections
• Gather information
Photo courtesy Nrbelex via Flickr
Monday, June 24, 13
Gather information
Monday, June 24, 13
• Keep an eye on your news feed.
Gather information
Monday, June 24, 13
• Keep an eye on your news feed.
• Search for keywords, companies, people, and topics.
Gather information
Monday, June 24, 13
Monday, June 24, 13
Monday, June 24, 13
Where, what, and how?
• Create profiles
• Connect with others
• Gather information
Photo courtesy TheIttyBittyKittyCommittee.com
Monday, June 24, 13
Where, what, and how?
• Create profiles
• Connect with others
• Gather information
• Post interesting things
Photo courtesy TheIttyBittyKittyCommittee.com
Monday, June 24, 13
Post interesting things
Monday, June 24, 13
• Post relevant information regularly.
Post interesting things
Monday, June 24, 13
• Post relevant information regularly.
• Share links to interesting articles.
Post interesting things
Monday, June 24, 13
• Post relevant information regularly.
• Share links to interesting articles.
• Post about your career, company, etc.
Post interesting things
Monday, June 24, 13
• Post relevant information regularly.
• Share links to interesting articles.
• Post about your career, company, etc.
• Ask questions.
Post interesting things
Monday, June 24, 13
Where, what, and how?
• Create profiles
• Connect with others
• Gather information
• Post interesting things
Photo courtesy Travelin' Librarian via Flickr
Monday, June 24, 13
Where, what, and how?
• Create profiles
• Connect with others
• Gather information
• Post interesting things
• Participate and engage
Photo courtesy Travelin' Librarian via Flickr
Monday, June 24, 13
Participate and engage
Monday, June 24, 13
Participate and engage
• “Like” posts by others.
Monday, June 24, 13
Participate and engage
• “Like” posts by others.
• Comment on or reply to posts.
Monday, June 24, 13
Participate and engage
• “Like” posts by others.
• Comment on or reply to posts.
• Re-share or re-tweet other posts.
Monday, June 24, 13
Participate and engage
• “Like” posts by others.
• Comment on or reply to posts.
• Re-share or re-tweet other posts.
• Join communities and groups.
Monday, June 24, 13
Participate and engage
• “Like” posts by others.
• Comment on or reply to posts.
• Re-share or re-tweet other posts.
• Join communities and groups.
• Like, comment, and post within those groups.
Monday, June 24, 13
Monday, June 24, 13
• Why • How
• Create profile
• Connect
• Gather
• Post
• Participate
Monday, June 24, 13
• Why
• Network
• How
• Create profile
• Connect
• Gather
• Post
• Participate
Monday, June 24, 13
• Why
• Network
• Online reputation
• How
• Create profile
• Connect
• Gather
• Post
• Participate
Monday, June 24, 13
• Why
• Network
• Online reputation
• Knowledge
• How
• Create profile
• Connect
• Gather
• Post
• Participate
Monday, June 24, 13
• Why
• Network
• Online reputation
• Knowledge
• How
• Create profile
Monday, June 24, 13
• Why
• Network
• Online reputation
• Knowledge
• How
• Create profile
• Connect
Monday, June 24, 13
• Why
• Network
• Online reputation
• Knowledge
• How
• Create profile
• Connect
• Gather
Monday, June 24, 13
• Why
• Network
• Online reputation
• Knowledge
• How
• Create profile
• Connect
• Gather
• Post
Monday, June 24, 13
• Why
• Network
• Online reputation
• Knowledge
• How
• Create profile
• Connect
• Gather
• Post
• Participate
Monday, June 24, 13
Questions?
• Social Media for Real Estate Managers
Monday, June 24, 13
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