Social Media for PTAs, PTOs and Teams

How to Supercharge your PTA or Team with Social Media

Karen BantuverisFounder & CEO@VolunteerSpot

Fran LytleBehaviorist & Dir of Marketing

@justbtwnfriends

Sponsored by

1

www.VolunteerSpot.com www.JustBetweenFriends.comwww.Facebook.com/VolunteerSpot

2

Serving Parents Serving Schools & TeamsServing Parents Serving Schools & Teams

http://www.VolunteerSpot.com

http://www.JustBetweenFriends.com

http://www.Facebook.com/VolunteerSpot

DOING GOOD just got easier.

The use of web-based and mobile

technologies to turn communications into

an interactive dialogue

More than ½ of users are over 35 years old

and 56% are women

Social media users have higher measures

of “social well-being”

4 Strengthen your Group.

Simplify your Life.

Everyone’s Talking About

Social Media


Facebook is the most popular social media

92% of social media users use Facebook

Facebook users are more trusting than the

average Internet user

They have more close relationships and get

more support than the average American

5 Strengthen your Group.

Simplify your Life.

Did You Know?

Social Media

Strengthens your Group

6 DOING GOOD just got easier. Strengthen your Group.

Simplify your Life.

It’s like having

a conversation!

Listen

Share

Connect

Inspire

When we have

calls-to-action,

our community

will be engaged.

Trust

Social Media



Simplify your Life.

Listen

Share

Connect

Inspire

Action

Use Social Media to . . .

• Build community & spirit

• Spread news

• Raise $$$

• Boost volunteering

• Spark Action


Simplify your Life.

Social Media & your

Outreach


Simplify your Life.

• Newsletters

• Emails

• Blogs

• Hand-outs

• Social media

It increases reach & frequency of your

messaging – resulting in more

interaction & greater engagement

Our Focus Today . . .


Simplify your Life.

Twitter Basics


Simplify your Life.

• Start a Twitter Account

• Short twitter handle + photo

• Create a bit.ly to shorten links

• Encourage your parents to follow & follow back

• Thank people constantly

• It‟s ok to ask questions (encouraged)

• Read & check link before RT

• Always give credit! (i.e. @justbtwnfriends @VolunteerSpot)

• Use Hashtags: #PTA #Back2School

www.bitly.com


Simplify your Life.

What to Tweet


Simplify your Life.

• School news, meetings and events

• Sports scores

• Thanks (and photos) of volunteers & their work

• Appreciation to teachers

• Thanks to corporate sponsors (use their @address)

• Local news, parenting & education content

• Legislative updates

• Calls to Action: Volunteer, Donate, Vote, Join

• Results of fundraisers & elections

Build Community & Spirit


Simplify your Life.

Spread News Efficiently


Simplify your Life.

Raise Money


Simplify your Life.

Boost Volunteering


Simplify your Life.

Spark Action


Simplify your Life.


Simplify your Life.


Simplify your Life.

Facebook Basics


Simplify your Life.

• Start a Facebook Page (not Group)

• Encourage your parents to “like” it

• Share interesting content

• Encourage your inner circle to “like” and

comment on wall posts to get other parents

interested

• Welcome extended family & community

• “Like” corporate sponsors

Facebook Likes &

Landing Pages


Simplify your Life.

What to Post


Simplify your Life.

1. School Timelines, Meetings, Form Links

2. Upload photos & video and tag volunteers (NOT kids)

3. Create „Events‟ pages for big activities –

4. Fundraising & Membership Links & Status updates (#,%)

5. Call for Volunteers (with a signup link)

6. Interesting parenting & education content

7. Questions/polls on interesting topics

8. Thanks to corporate sponsors

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What to Post

Share posts from

VolunteerSpot

Just Between Friends

State/District PTA

Parks and Rec

Local Museums

Local Sports Teams

Build Community & Spirit


Simplify your Life.

Spread News Efficiently


Simplify your Life.

Raise Money


Simplify your Life.

Boost Volunteering


Simplify your Life.

Spark Action


Simplify your Life.

Big Events? Make a Plan!


Simplify your Life.

When Where What

3 weeks before School Fb & T

Carnival is around the corner – preorder wristbands & skip the lines ! < click here>

2 weeks before School fb Dunking booth fun coming your way – Vote on who you want to see <options>

1 week before Fb & T Carnival next Sat. We love @Grocery – THANKS for sponsoring our awesome day!

1 week before Personal frm leaders

e.g. Jimmy’s so excited for Sat’s carnival, he’s already wearing his writstband!

Days before Fb & T Photos of prep work, updates on booths, etc.

At Carnival POSTERS Follow us on Twitter & Like us on Facebook

After FB & T Photos and thanks to volunteers and sponsors

Example Fall Carnival Plan

Tips for Boosting Parent

Participation and Volunteering

www.VolunteerSpot.com

@VolunteerSpot

31 DOING GOOD just got easier.

http://www.volunteerspot.com/

Social Media & Volunteers

VolunteerSpotTM, DOING GOOD just got easier.

Thanks to Chris Jarvis,

@RealizedWorth

32

Social Media & Volunteers


Thanks to Chris Jarvis,

@RealizedWorth

PARTICIPATION & RECOGNITION

Social Media Accelerates the Journey

33

Be Specific when Asking

New School Year…new ways to help! Can you garden,

paint, or read? Please click here to see all the cool new

committees and fun ways to help our kids!

Urgent: 5 Volunteers needed in the Cafeteria next week on

Mon. and Tues. Please click here and choose a 50 min.

shift.

Carnival volunteers needed for 10/14! Please signup today,

don’t delay! http://tiny.pw12ldj #DunkingBooth #Cakewalk

#Fun!


http://tiny.pw12ldj/

Make it Immediately

Actionable

Volunteer Interest / Committee Picker Sign Up Sheet

Online Signups

For:

Concessions

Carnivals

Class volunteers

Workroom

Library

Literacy

Parties & Socials

Book fairs & more!


Make it Immediately Actionable


Cafeteria Volunteer Online Sign Up Sheet Example

Online Signups For: Concessions

Carnivals Class volunteers Workroom Library Literacy Parties & Socials Book fairs & more!

• KEEP SCORE! Track hours and results and publicly

recognize blog, Facebook & Twitter

• Post “Thank You” messages on volunteer‟s

facebook pages

• Tag volunteers in photos

• Dedicate a song or YouTube video

http://www.VolunteerSpot.com/ebooks

Recognize Volunteers


http://www.volunteerspot.com/ebooks

Tips for Fundraising

www.efundraisingonline.com

@eFundraising101

http://www.efundraisingonline.com/

It’s Easy!

www.efundraisingonline.com

@eFundraising101

http://www.efundraisingonline.com/

Tips for Communications

www.JustBetweenFriends.com

@justbtwnfriends

http://www.justbetweenfriends.com/

Easy and Free!

• Choose template

• Attach documents

• Automatic reminders

• Post to public calendar

Strengthen your Group.

Simplify your Life.

Trust

Social Media



Simplify your Life.

Listen

Share

Connect

Inspire

Action

Ask for Help!

Who’s already

using Social

Media?


Simplify your Life.

Questions?

Thanks for Joining Us! and Special Thanks to

Karen Bantuveris

Founder & CEO

@VolunteerSpot

[email protected]

Fran Lytle

Behaviorist & Dir of Marketing

@justbtwnfriends

[email protected]

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Thanks To Our Host!

Social Media for PTAs, PTOs and Teams

Education

boost volunteering

raise money

build community

social media

spark action

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