Everything PTAs/PTOs Need to Know About Give to the Max Day 2013

1GiveMN On The Road | 2013 1

Get the Most Out of Give to the Max Day

Everything PTAs Need to Know about GTMD10:00 – 11:00 a.m.

2GiveMN On The Road | 2013

Today’s Agenda• Introduction to GiveMN

• Give to the Max Day Details for PTAs

• How GiveMN.org Works

• How to Set Up Your School Page

• Digital Fundraising Tips & Tricks


Introduction to GiveMNWho?


Your GiveMN Team

Dana NelsonExecutive Director

Daniel MooreDevelopment & Partnerships Manager

Jeff AchenDigital Strategist

Leona ThaoSchool Outreach &Partnership Coordinator

Alsa BrunoSchool Outreach &

Partnership Coordinator

Nina GazelNonprofit Outreach &

Partnership Coordinator

Olivia JamesNonprofit Outreach &Partnership Coordinator

AmeriCorps VISTA TeamGiveMN Staff


About GiveMN• A collaborative nonprofit venture to transform

philanthropy in Minnesota by growing charitable giving and moving more of it online.

• An independent 501(c)(3) organization and an affiliate of Minnesota Philanthropy Partners.

• Funded by organizations, foundations, corporations, and individual donors from across Minnesota and beyond.

• Partners with Razoo to provide creative giving events and state-of-the-art technology.


About Give to the Max Day• Started in 2009 as a launch event for GiveMN

• The Great Minnesota Give Together

• Now, the biggest online giving event in the world

• Raised $16,391,905 in 2012– 4,381 Organizations– 53,339 Donors

• Schools raised $575,000 in 2012– 255 Schools– 7,000 Donors


Give to the Max DayDetails for Schools

When?


GTMD13 PrizesLeaderboard Structure Based on Guidestar Data and ZIP Code

Schools are eligible to compete in the following leaderboards

All Nonprofits & Schools Leaderboard

Greater Minnesota Leaderboard

(outside the 7-county metro)

Leaderboard Prizes Same for Each Leaderboard Based on Dollars Raised

First Place$10,000Second Place $7,500Third Place $5,000Fourth Place $2,500Fifth Place $1,000Sixth Place $500Seventh Place $500Eighth Place $500Ninth Place $500Tenth Place $500


GTMD13 PrizesHourly Golden Tickets Donations Drawn Randomly Every Hour

School Donation 24 x

$1,000

Super-sized Golden Ticket Donations Drawn Randomly After 24 Hours

School Donation$10,000

Power Hours NEW! School Raising the Most Dollars during each power hour will get $1,000!

2:00 – 2:59 a.m.

5:00 – 5:59 a.m.

5:00 – 5:59 p.m.

6:00 – 6:59 p.m.

11:00 – 11:59 p.m.


GTMD13 DetailsMall of America Event• Livestream coverage by The

UpTake, broadcast on GiveMN.org

• Interviews with nonprofits & schools

• Live performances by musicians

Minimum Donation• $10.00 minimum donation

• No maximum gift amount

Scheduled Giving• Starting Nov. 1, donors can schedule

their gift to be transacted on GTMD

Fees• A transaction and processing fee of

4.9% is applied to all transactions

• 100% of a donor’s gift is deductible


How to Set UpYour School Page

Where?


Find Your School Page


Create a User Account


Get Started


Get Started


Claim Admin Access of Your Page


Edit


Images/Videos

3xPages with photos typically raise

3x more in donations than pages without

4xPages with video typically raise

4x more in donations than pages without


Thank Donors


Share: Website Widget


Donations & Disbursements


Matching Grants

Start: 11/14/2013End: 11/14/2013


Digital FundraisingTips & Tricks

How?


• Archived Webinars on GiveMN Resource Center– Maximizing Email– Maximizing Social Media– Maximizing Photos & Video– Maximizing GiveMN Mobile

• Logo Packs– GiveMN Logo– Give to the Max Day 2013 Logo

• GiveMN How-To Videos

School ToolkitClick the GTMD Logo in Footer on www.GiveMN.org

• Backpack Flyer Template

• Email Template

• Direct Mail Template

• Radio PSA Template

• Letter to the Editor Template

• News Release Template

• Give to the Max Day Preparation Checklist

• Give to the Max Day Communication Tip Sheet


Plan Your Fundraising• How does your school change the world?

• How does your donor affect that change?

• What inspires your donors?

• Who’s the best voice to ask your donors?

• Create your suggested donation amounts

• Ask for recurring donations starting on GTMD

• Ensure staff participation

• Don’t be afraid to ask!


Plan Your Communications• GiveMN Page

• Your Own Web Page

• Email - personalized as much as possible

• Social Media– Facebook– Twitter with hashtag #GTMD13– YouTube– Blog

• Backpack Flyers, Postcards, Letters, & Phone Calls

• Local Television, Radio, Newspaper, & Outdoor


Plan Your Give to the Max Day• Power Hour Strategy

• Engage Your Students to Communicate to Parents

• Community Events & Volunteer Engagement

• Media Outreach, Open House & Tours

• Social Media Outreach– Create Facebook status and Twitter tweet templates

that donors can easily copy and paste– Ask donors to re-post and re-tweet your good news!

• Thanking Donors


Plan Your Follow Up• Friday morning ‘thank you’ email and social media

• Calls and/or hand-written notes to your best donors

• Did you win a prize? Meet a goal? Raise a lot?Share the good news with your media partners!

• Tell students about their community’s generosity

• Remind donors that they can give to your school at any time throughout the year

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Great ExamplesMission-Centered Branding:Oak-Land PTA ($7,675)

Program Focus:Spectrum High School ($1,930)

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Contact Us

[email protected]

651.325.4281

mailto:[email protected]

Everything PTAs/PTOs Need to Know About Give to the Max Day 2013

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