Social media for placements

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Connected

Collaborative

Opportunity for education Institutes to use social media for placements

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Basics haven’t changed……

• Customers always wanted their voices to be heard….

• Companies always wanted to hear from customers…..

• Students always huddled together to solve problems , do project work….

• Colleges always wanted to find means of connecting to prospective recruiters

• Students always wanted to find what would be the best college option for them….

• Colleges always wanted to find means of selecting the best students.

The physical boundaries that stopped us are being blurred

The medium is transformational………………

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Strategically Mining the medium

Set Goals

SocialVoice

Delivery tools

CreateMetric

SustainTransform

•Establish clear objectives, both long and short term •Identify your audience

•Conceptualize a platform to become your brand voice.• The brand should reflect positioning

•Identify the right tools to deliver your brand voice

• Continuously monitor the efficacy of your campaign.• Benchmark against competition• Identify areas of improvement

• Create a plan to sustain the program.• Train and re-Train• Design a reward program

Strategy Operations Measurements Feedback

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Identifying opportunities – Social enabled placements process

Objective

• Increase the reach of placement program

• Increase the number of participating companies

• Improve the quality of jobs on offer

• Reduce the cost of placement

Approach

• Strategic social enablement of placement process

• Key Components

• Strategic sourcing of crowds that can influence placement process

• Mining placement relevant information from social media

• Create an enablement program to simply process for recruiters

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Understanding the Process

• Source influential Crowd (Alumni.) • Energize your Alumni

What

• Large number of them are well placed

• Information shared with gets shared with their networks

• Ever growing network

Why How

• Design an alumni network• Connect using different media with

them.• Design activities to keep the group

energised.

• Monitor and collate recruitment requirements

What

• Smaller and newer companies are using social media platforms like LinkedIn for recruitment

• They provide high quality jobs• They are better paymaster• Create long term relations with

them

Why How

• Monitor the social media • Collate the requirements• Prepare a response strategy

• Enable companies to have a online, real-time, lively reach to students

What

• Hiring companies get a real and more in-depth view of the student.

• Reduces the recruitment cost and time span for companies.

• Reduce college expenses for recruitment

Why How

• Design and develop a student profile system.

• Market the same to various companies identified.

• Ensure all students use system.

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Benefits

• Include a much bigger segment of companies

• Include students themselves in their process

• Naturally growing process – Benefits over longer duration

• Increase Brand Recall

• Reduce the cost of placement process

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Developing an Operating Model

Design and Develop

Alumni Connect Program

Monitor and Mining program

Student Connect Program

Institutionalize and Sustain

Content

Engagement

Training

Transition

Social Media Cell

Measurement and Reporting

Reporting

Review

Feedback

Course Corrections

Steering Committee

Integration with other social media programs of the organisation

Improvement of other Web properties which impact brand

Policy Guidelines for students and faculty

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Contact Us

email: [email protected] No : 0120 – 4319972

Mobile : +91-9350736877, +91-9810411046Website : www.unyscape.com

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