The Local Online Guide Solution
The Local Online Guide Solution
Owned by IAC-143 million users are exposed to the Citysearch Partner Network
17M+ monthly uniques
Top 50 trafficked U.S. sites
Over 3 million user and editorial reviews throughout the site
6 million unique searches in the restaurant category monthly
3 million unique searches in the bar category monthly
1.5 million unique searches in the shopping category monthly
Over 50% of users have HHI above 100K
HYPER LOCAL | HYPER SOCIAL | BALANCED | CONNECTED
Source: MediaMetrix, six-month average, July–December 2008.
Citysearch is America’s leading local guide
Citysearch Demographics
More socialNew social capabilities from social networks, such as Facebook and others to come, allow you to easily sign-in, review and rate local businesses and share them with friends and the Citysearch community.
Putting local information in the palm of consumers hands.
Consumers can search, map, link to, shop and review businesses from anywhere.
Partnerships with other mobile providers such as Urbanspoon and Buzzd
Meeting the demands of a mobile society
Newly released applications for the iPhone and Blackberry make mobile by Citysearch easier and better than ever!
More mobile
Standard media
300x250900x60
(sold with 300x250) 728x90 Footer
Home pages1 1 1
Section pages1 1 1
Editorial pages1 1
Search results2 1
Profile pages2 1
Details pages (movies, events)
1 1 1
www.citysearch.com 6
Standard media
Home and Section Page Placement
Profile Page Placement
www.citysearch.com 7
300x250
300x250
300x250
Get your brand on the minds of socially active users who rely on Citysearch to make informed decisions on where to spend their time and money.
www.citysearch.com 8
Uncluttered Environment
Nearly 70% of all traffic comes to the profile page
Page anchors at tabs as users read reviews and get directions, making the lower 300x250 unit a valuable ad placement
300x250
Average time spent on profile page: 2 minutes
300x250
Bars & ClubsBe top of mind by promoting your brand to Citysearchers planning their get-togethers at local bars and clubs.Traffic
– 5 M monthly page views– 3 M monthly uniques
Target by:– Geo: IP address, Citysearch market– 300x250 on section page, 300x250 (2)
on bar and club profile pages
www.citysearch.com 9
300x250
Source: internal data, Visual Science/Atlas, September 2009.
RestaurantsPromote your brand to Citysearchers planning their week as they look for places to celebrate a special occasion or connect with friends over a casual meal. Traffic
– 10 M monthly page views– 6 M monthly uniques– One of the highest trafficked area of the
siteTarget by:
– Geo: IP address, Citysearch market– Category: American, Seafood, Asian, Latin
& Mexican, Italian, Steakhouse & BBQ, Fast Food, PizzaFine Dining ($$$–$$$$)
– 300x250 on section page, 300x250 (2) on restaurant profile pages
Source: internal data, Visual Science/Atlas, September 2009. www.citysearch.com 10
300x250
ShoppingReach consumers who are actively searching for stores and places to spend dollars.>Traffic
– 3M monthly page views– 1.5 M monthly uniques
>Target by:– Geo: IP address, Citysearch market– 300x250 on section page, 300x250 (2)
on business profile pages
www.citysearch.com 11
300x250
Source: internal data, Visual Science/Atlas, 12 mo. Average Jan-Dec 2008.Source: internal data, Visual Science/Atlas, September 2009.
Section Roadblock: 100% SOVPackage Details
Geo targeting, time of day, day of week
900x60 and 300x250 on Section pages
Available daily
Add on:
300x250 (2) on Profile and Search pages
www.citysearch.com 12
Section Page
300x250
300x250
300x250
900x60
Profile PageDependent on availability.
Editorial List SponsorshipWrap your brand around these go-to guides written by local experts for events and hot spots. Package Details88x31 logo, 300x250 on List pageMarket-specific or nationalWeekly: Monday–SundayCustom lists available
www.citysearch.com 13
88x31
300x250
88x31
Editorial List Page
Home Page Marquee
Editorial Lists include:> Seasonal & Holiday Planners> Girls’ & Guys’ Night Out Guides> Kid Friendly City Guides> Where to Watch the Game> Now in the City: New Restaurants,
Bars, Shops, Spas/Salons and
Hotels
Poll Comps – Collector Pages
300x70
Rotating polls can be customized so that the advertisers can reflect their own brand.
Poll Comps – Profile Pages
300x70
Poll Comps – Results page (pop up) 160x600
Mouse-over each territory to find out state results!
Poll Comps – View More Polls
300x250
680x100
Each poll will have a “View More Polls” link that will feed the user to a custom page with additional exposure for the advertiser
Best of Citysearch Shopping Sponsorship
Associate your business with the BEST your city has to offer!
100% share of voice on all Best of Citysearch pages and modules (which reaches over 80% of all Citysearch traffic)
Take-over a city or metro for the 6-week campaign
Ad Units88x31 Logo (15k file size)
900x60 Mega (40k file size)
300x250 Mantle (30k file size)