Social Media for Learning: A Balanced Approach

Social Media for Learning: A Balancing Act

presented by: Alfredo Leone, Managing Director,

QuickLessons November 3, 2011

Thank you to DevLearn & the eLearning Guild!

Please take a seat and settle in....

On tap today:

• We’ll address the potential pitfalls and perils of social media...

• As well as perks and pleasures.• How to minimize the former

...and enjoy the latter. • And we will talk a bit about

all things in moderation. Let’s get started!

About this presentation• Feel free to tweet with Twitter hashtag:

#QL_DVLN and / or #devlearn.

• Presentation will be available online afterwards.

• If you have any questions during the presentation, there will be a Q&A at the end.

Activity #1: Your involvement

in SoMe

How many use...

• Facebook?• LinkedIn?• Twitter?• Google+?• A blog you read or post on?

...DAILY!

Daily social media addiction

Twitter Hashtag : #BHsocialmedia

Source: Steven van Belleghem on Slideshare, http://www.slideshare.net/stevenvanbelleghem/social-media-around-the-world-2011

60 Seconds of Social Media Sharing

Social media Stats

Social media Stats

The phenomenon of social media and social learning

Twitter Hashtag : #BHsocialmedia

Twitter Hashtag : #BHsocialmedia

The numbers are staggering:

Source: Steven van Belleghem on Slideshare, http://www.slideshare.net/stevenvanbelleghem/social-media-around-the-world-2011

A phenomenon worldwide

‘We use Facebook to schedule the protests, Twitter to coordinate, and YouTube to tell the world’

(Protests in Cairo this spring)

The phenomenon continues close to home

‘Demonstrators taking part in the Wall Street protests used laptops powered by generators to post updates on social media sites’ Source: New York Times

Social media:Not one solution that fits all.

Profiles Groups

WikisBlogs

Messaging

RSS feedsTagging,

bookmarking

Experts

ForumsChat

Search

Managing the overlap

PUBLIC PRIVATEProfiles

TagsRatingsWikis

Blogs and microblogsDiscussion boards

Messaging… and more!

WORK/SCHOOL

Social media is driven by individual choice

‘Consumerization of IT’

A megatrend:

• New tech starts at home, then spreads to work

• Our tech at home often better than at work

• We expect to use the best tools, either provided by work or our own

Mobility and “SoMe” enable each other

SoMe’s Impact on the learning function

• Learners seeing the value of social media

• Social media tools appearing in learning systems

• Informal and blended learning initiatives starting to include social media

Supplements formal training

Social media allows:

• Conversations to continue after training

• Peer-to-peer interaction, groups

• Learners to find individualized answers

• Learners to share own content

Makes training more efficient

Social media allows:

• Shorter formal training

• Content available on-demand when needed

• More content created by more contributors

• More feedback about what works

Reaches different audiences

Social media can engage:

• New employees

• Recently trained employees

• Knowledgeable employees

• External learners

Learners value social media across age groups

LMSs are adding social features

Total = 132 LMSs

Let’s jump right in... (an example)

Twitter Hashtag : #BHsocialmedia

LINGOS member PSI• Large global need: staff in 60 countries wanted

to learn faster, cheaper and better – Learning department was new, with little budget/support

• Staff new to e-learning• PSI-staff do not welcome tools

“pushed” onto them

User Friendly

• Multi-lingual• Video Instructions • Live Chat • Help Desk • PDF tutorials • Pop-up diagnosis

Supervisor Involvement

Results• 2,600+ staff enrolled• 2,500+ courses completed• 90% of PSI countries reached• 97% of skills learned were applied• Average course rating is 4/5• 80% feel tools improved job performance• 1,750 staff joined SocialCast; 94 groups created• Over 14,000 posts• 93% feel more connected

Social Media Tools for Learning & Collaborating

Tool Selection Considerations• Costs (financial, opportunity cost, time

investment)• Terms of use • Ownership of content• Export options • Control of access• Acceptance by end users/Ease of use • Built into existing tools, such as LMS

All in one: private social networks

• Microblogging• Profiles• Groups• Files, links, images• Messaging• Questions, polls• Topic tagging• Searchable archive

Public social networks: why not?

Activity #2: Why Facebook Pop-Quiz

FacebookMatching quiz:

• 750 million

• 1 out of 8

• Over 30 billion

• 40%

• 58%

• pieces of content shared each month

• Facebook users login daily• users who are 35+ years old• number of platform users• minutes on line spent on

Facebook

FacebookQuiz answers:

• 750 million

• 1 out of 8

• Over 30 billion

• 40%

• 58%

• pieces of content shared each month

• Facebook users login daily• users who are 35+ years old• number of platform users• minutes on line spent on

Facebook

Diving further in... (another example)

Twitter Hashtag : #BHsocialmedia

Boston College: public social networks in action

• College community demanding integration of more 2.0 tools in the classroom

• Social media brought into communication/learning mix to meet push by student expectations

• Deployed SocialText for news feeds and to extend classroom experience

• Launched iPhone app and YouTube channel

Boston College: Twitter

Boston College: Facebook

Boston College: LinkedIn

Boston College: Blog

Results• Engagement beyond the class and after the

university experience is over = learning happens outside the university walls but still in connection to the university.

• University is actively engaged in the perception of the school...

• … globally!

Activity #3: What concerns and excites you about SoMe?

Blogs

Image credit : Cox & Forkum i(John Cox and Allen Forkum )

Blogs• Searchable via tags, keywords• Offer guest posting, encourage collaborative

sharing of ideas• Try WordPress, and also check out Blogger,

Typepad & Squiddo• Use plug-ins like SoMe sharing icons and

spam filters like Akismet

Wikis

• “Wiki” is from Hawaiian word for “fast.”• Wiki sites are accessible as needed as a lasting

and updatable training reference, and can be collaborative with learner input if desired.

• Predominantly for text-based information, they can also include images, hyperlinks, etc.

• Wikis allow easy creation and editing (usually via a WYSIWYG text editor)

Twitter Hashtag : #BHsocialmedia

Video SharingTrainers can use video sharing sitesto post videos to help learners access training on demand.

For example:• Provide a demo of how a product works. • Present lecture-type content in a series.• Share tips and steps to accomplishing a task, such as

how to use a certain software.

Next generation Conferencing• Embedded social media features increase

engagement and assist with distance learning:– real-time training – screen sharing application– recorded, shareable video calls– communities and chat

• Some options: Skype, ooVoo, Google Voice, Vuroom, Vonage

Presentation & File Sharing for Collaboration

• Engage trainers and learners in sharing documents, presentations, drawings, forms, spreadsheets, even video

Online Polls & Surveys• Mix polls and surveys with social media for

increased learner engagement and more effective training material

• Poll creation tools: – LinkedIn–PollDaddy– SurveyMonkey

The list goes on...

• RSS feeds• Whiteboarding• Podcasting• Webinars• Social games• Simulations• Virtual Reality and Augmented Reality

Deep Diving...(one more for the road)

Twitter Hashtag : #BHsocialmedia

HP Enterprise Sales Fitness Center

• The situation: 10,000 consultative selling professionals

• The need: Make sales force more consultative and knowledgeable across all products and solutions, minimize time spent out of field, apply 70-20-10 learning model (70% on the job, 20% coaching, 10% formal learning)

Why social media?

• Connect learning to day-to-day selling

• Create safe environment for questions

• Make sales people self-reliant in finding help

• Have sales people share own content

Which social media tools?

• Microsoft SharePoint, blogs, wikis, email, instant messaging, discussion forums, surveys, podcasts, RSS feeds

Which social media tools?

Results

• Saves $7,500 per learner vs. formal training

• Post-training survey results:– Using available sales resources to engage with customers: +10%

– Developing consultative customer relationships: +20%

– Developing compelling questions to gain customer interest: +20%

– Using the Sales Playbook: +20%

– Using customer research to develop leads: +35%

HP Enterprise Sales Fitness Center

Some easy to follow take-aways before we go...

Twitter Hashtag : #BHsocialmedia

Some Friendly Tips

1. Use some ‘push’ technology to draw and ease learners in.

2. No need to throw away everything old…3. … or/and implement all SoMe at once…4. … and you do not have to spend a fortune to

get started! (Hint: pilots and free tools)5. Don’t obsess about measurement.6. Don’t worry if not everyone loves it.

It all starts with a community

1. Make it useful2. Identify and motivate champions/MVP3. Stay up to date4. Establish trusted relationships5. Contribute6. Define rules of engagement… but be flexible

Thank you Tom Kuhlmann for sharing and practicing the wisdom

Social Media Policies

1. Accountability is critical.2. Know why you’re writing it...guidance,

liability, privacy, sharing resources, and more...

3. Get multiple sources of input (learners, management, trainers).

4. Keep it available and up to date.5. Keep it positive, helpful and upbeat!

Some SoMe Policies References

• www.thecoca-colacompany.com/socialmedia• www.ibm.com/blogs/zz/en/guidelines.html• www.socialmediagovernance.com• About.nordstrom.com/help/our-policies/soci

al-media-guidelines.asp

From “The New Social Learning”, T.Bingham and M. Conner

Ownership and respect of the contentCaveats and common sense: Provide credit where credit’s due (in blogs, webinars, wikis, eLearning resources, and other use)

Infographic source: UCT OpenContent

Twitter Hashtag : #BHsocialmedia

You may be already on your way: your Intranet!

• Profiles• Tags• Ratings• Wikis• Blogs, microblogs, discussion boards• Messaging

Final reminders

1. Social media and its applications in learning are here to stay.

2. Its about sharing and collaborating… nothing new!

3. Knowledge is a collective experience!4. Always have fun!

Questions and Answers

Twitter Hashtag : #BHsocialmedia

How to reach usPlease stay in touch

QuickLessons:• Website: www.quicklessons.com• Twitter: @quicklessons• Blog: www.quicklessons/blog

Alfredo Leone:• Email:

[email protected] Hashtag : #BHsocialmedia

Some additional case studies and examples

Additional Case Studies

• QuickLessons/Brandon Hall Presentation on social media for Learning (3 case studies, including Chrysler Academy 2.0, Cisco Learning Network & HP Enterprise Sales Fitness Center): http://www.slideshare.net/QuickLessons/bhg-quick-lessons-social-media-for-learning

Additional Case Studies• A collection of case studies from Jane Hart on

the C4LPT blog: http://bit.ly/sIYPnW

• 5 case studies from The Learning Generalist blog: http://bit.ly/votEKD

• Case study in non profit arena: http://bit.ly/tW42WO

Additional Case Studies

• 13 case studies of social media in the classroom from Best Online Universities blog: http://bit.ly/s2JJev

• Over a dozen case studies in social e-learning from Australia: http://bit.ly/tQRU5z

• Four additional Australian case studies: http://bit.ly/uC3ap5

Some case examplesCase Study # Defense Acquisition University• With over 10,000 people, DAU is a large corporate

university within Department of Defense. • DAU needed to use new channels to reach their customer

base and internal faculty. • DAU now use wikis, blogs, Yammer and several other

platforms internally.• Internal micro blogging capability is being used by almost

half of the staff/ faculty with no outreach at all. Content owners are blogging and the community contributes to the knowledge base. The cool thing with tools like Yammer is that since people can use it for free you can go ahead and make the business case when it gains momentum. http://www.learninggeneralist.com/2010/05/elearning-guild-webinar-101-social.html

Some case examples

•American Automobile Association (AAA) nt.”

• http://blog.outstart.com/pe/elementDisplayRedirect.jsp?elementID=10106001&mkt_tok=3RkMMJWWfF9wsRokvajfLqzsmxzEJ8v%2F6%2B0sX7Hr08Yy0EZ5VunJEUWy3IABWoEnZ9mMBAQZC81u1RhLDuGHaA%3D%3D

Some case examples• http://

blog.outstart.com/pe/elementDisplayRedirect.jsp?elementID=10106001&mkt_tok=3RkMMJWWfF9wsRokvajfLqzsmxzEJ8v%2F6%2B0sX7Hr08Yy0EZ5VunJEUWy3IABWoEnZ9mMBAQZC81u1RhLDuGHaA%3D%3D

• Prior Posts in our LCMS Case Series• • Part 1: Using Training as a Revenue Engine• • Part 2: Reducing Military Training Development Time and Costs• • Part 3: Opening Up New Markets Through Training Development• • Part 4: Using Training Development for a Competitive Edge• • Part 5: Achieving Consistency Across One Million Plus Associates Thro

ugh Personalized Learning Delivery

Support slides: Public networks

Facebook• Frequency of use makes Facebook an excellent tool to

share content• Use Facebook groups to fill the gaps and keep learners

engaged between formal training events.• You can create private groups on Facebook• Trainers can share:– Training updates, schedules, events– New resources– Discussion topics– Links

FacebookCareful! Facebook is constantly changing…Keep in mind the most popular types of content, in order, are:

• Image with text• Image• Video• Text• External links• Poll

Google+

• Google+ is the newcomer; recently opened to all.

• Now has a base of 43 million users. • Sparring with rival Facebook, Google+ has

become Number 8 among most-visited social networking sites.

Google+• Google+ Circles helps you organize people according

to your real-life social connections—ex: ‘family,’ ‘work friends,’ ‘eLearning friends.‘

• You then can share relevant content with the right people, and follow content posted by people you find interesting.

Google+Sample Google+ stream:

LinkedIn

• Now 120+ million users: a new user every second

• LinkedIn has strong business-orientation and is suited for external training, e.g., partners, vendors

• Encourage learners to develop a PLN (personal learning network) and join LinkedIn groups

• Use Q&A, Polls, Events features

LinkedInMembers-only groups on LinkedIn for training:• Set up with Request to Join: Users request to

join group are approved by manager. • Discussions can be restricted to members only.

Twitter• Over 100 million users.• Natural companion to other social media, for real-

time updates: offers immediacy, linkage, and reach.• Use hashtags ( # ) for topics and “at” signs ( @ ) for

people.• Posting, sharing, indexing and retweeting of note-

taking before, during and after live events (lectures, conferences, seminars).

• Sharing photos now easy through Twitter.

Micro blogging/sharing:

An applied Twitter Example#Lrnchat (founded by Jane Hart)• Followers can track of all the #lrnchat tweets even if

they cannot participate at times scheduled.• A powerful sharing community has developed that

continuously collaborates usefully.• Integrated with blog by same name.