Social Media for Internal Communication

Social Media for Internal Communications

Amber NaslundDirector of Community, Radian6

@ambercadabra | [email protected]

Why This Matters

How People Gather Information Has

Changed.

Everyone has a Role.

The Power of Collaboration.

We Crave Human Connection... Even at Work

Brand is Internal, Too

How Are Companies Using Social Media

Internally?

Idea Generation and R&D

Dell

Knowledge Sharing

Pfizer: Pfizerpedia

News & Communication

Sabre

Employee Connections

Best Buy: Blue Shirt Nation

IBM Beehive

Recruiting and Retention

Deloitte: D-Street

Outcomes and Success• Idea generation

• Employee investment/loyalty

• Share culture and values

• Shorter rampup time for new employees (and self driven)

• Information in real time

• Connect remote/global employees and teams, break down silos

• Flatten Q&A and knowledge sharing

• Solve business challenges through collaboration

• Discover skill sets and expertise among employees

What We’re Afraid Of

• Negative CommentsNegative Comments

• ResourcesResources

• ProductivityProductivity

• Policies and GuidelinesPolicies and Guidelines

Tools to Consider• Blogs

• Idea Sharing

• Podcasting

• Wikis

• Social Networks

• Microblogging/Chats

• Video

• Collaborative/Central RSS

• Forums

Questions?Amber Naslund

Director of Community, Radian6@ambercadabra | [email protected]