HOW TO PROMOTE YOUR EVENT
Jan 13, 2015
HOW TO PROMOTE YOUR EVENT
• Earned Marketing
• What is Social Media?
• Reporting from your Event
• Q&A
FLIGHTPLAN
EARNED MARKETING
• A new Dimension to
• Marketing
• Customer Service
• Communication
• Networking
• A new Customer
• Connected
• Informed
• Greater Reach
WHAT MAKES MEDIA SOCIAL
WHO IS USING SOCIAL MEDIA?
• Consistent Quality Content
• Start well before the event
• Activate your Network
• If you decide to have a
dedicated presence – plan to
maintain it!
SOCIAL MEDIA IS A MARATHON
• Largest number
• Easy access
• Your target audience
• Users > your Fans
• Open Platform
• Find customers by keywords
• Users might not know you
before
OK….. BUT WHAT?
• Likes
• Promote your business
• No Personal information
collected
• Indexed by Google
• Open to the Internet
• Facebook Pages often rank
higher than web sites
• Friends
• Private information
• NOT for promoting your
business
• “Subscribe” to public figures
• Various levels of privacy
protection
FACES OF FACEBOOK
Private Profile Brand (Fan) Page
• Likes
• Promote your business
• No Personal information collected
• Indexed by Google
• Open to the Internet
• Facebook Pages often rank higher
than web sites
• Run contests and sweepstakes
(additional apps required)
• Good for small groups
• Hard to manage
• Don’t ask people without
asking!
FACES OF FACEBOOK
Groups Brand (Fan) Page
FACEBOOK EVENTS
QUESTIONS
• Utilize your network
• Build excitement
• Connect participants
• Introduce the
#hashtag
• Talk about Event
• Ask Questions
• Push the link to more
information
BEFORE THE EVENT
• Short
• Unique (if possible)
• Avoid Acronyms
• #2012FCP = Targeted
• Research existing #hashtag
• Explain Hashtag if needed
• Helps Audience keep track
• Helps Branding
• Draws attention
THE RIGHT #HASHTAG
Why? How?
Make a Badge
Timebadger.com
Twibbon.com
Allow your fans to show
their support
• Dedicated Twitter crew
• Dedicated Twitter account (?)
• Tweet Pictures, results….
• RT Participants
• Answer questions in real time
• “Cover it Live”
• Draw interest to your cause
• Report for people who couldn’t
make it
• Motivate audience for the next
event
• Promote your organisation
• Create a lasting impression
REPORTING FROM YOUR EVENT
Why? How?