Social Media for Live Events
May 11, 2015
Live events come and go. The buzz is momentary and the content is all but forgotten the next day. It’s a huge shame to say the least. That’s why DigitalBinx set out to dissect ‘the social anatomy of a live event’. At our Social Media Week event we shared best practices and techniques to amplify events online.
Presented by Gemma Phelan and Hassan Mirza of DigitalBinx, a digital and social media agency specialising in arts, culture and events. Past clients include Paramount Pictures, Museum of London, University of Westminster, TOMS, Debut Contemporary and 100% Design Show.
This event also marks the launch of #gagldn, a new meetup for digital, arts and culture professionals in London. #Gagldn will be regularly organising fun and informative events where experts and newbies alike can mix, mingle, share and learn.
Presented by Gemma Phelan and Hassan Mirza of DigitalBinx, a digital and social media agency specialising in arts, culture and events. Past clients include Paramount Pictures, Museum of London, University of Westminster, TOMS, Debut Contemporary and 100% Design Show.
This event also marks the launch of #gagldn, a new meetup for digital, arts and culture professionals in London. #Gagldn will be regularly organising fun and informative events where experts and newbies alike can mix, mingle, share and learn.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Meet-up for arts, culture and
digital professionals in
London.
Logo design by Janine Stromberg @sublimej9
Social Anatomy
of a live Event
Agenda
• Why social for events
• Types of event
• Pre Event
• During Event
• Post Event
• Conclusions
• Questions
Content creation
Brand awareness
Maximise budgets
High impact campaign
Amplify buzz beyond those attending
Build meaningful contacts and community
Virtual
Event
Back
Channel
Offline
Event
Pre-Event
“Set SMART objectives”
“Partner with social savvy venues”
“Consider brand partnerships to create content for corporates”
Debut x TOMS
“It’s all in the planning.”
“Choose a short and
memorable hashtag”
“Create a personal connection,
gain commitment”
During
the event
“Broadcast the hashtag to your
audience.”
…with offline
rewards”
#gagldn
“Incentivise online engagement…
Visible Tweets
“Live Tweet!”
“Choose your
live-tweeter wisely”
“Engage with
influencers”
Photographer
Ben Joseph
@benjoseph03
Videographer
Melanie Malherbe
@sintheticboi
“Use Twitter as a
discussion forum”
Post
Event
“Curate your content,
create a legacy”
“Gain
valuable event
feedback”
“The fortune is in the follow-up”
“Measure against
your SMART
goals”
Event Check-list P
re-e
ven
t Objectives
Venue
Partnerships
Messaging and hashtag
Registration
Planning
Outreach
Du
rin
g e
ven
t Broadcast hashtag
Incentivise
Create quality content
Delegate responsibilities
Live tweet and Instagram
Engage influencers
CRM
Discussion
Po
st
eve
nt Curate content
Optimise for each platform
Follow-up
Feedback
Measure
• Foursquare
•Eventbrite
•Eventbrite Mobile App
•Hashtracking
• Visible Tweets
•Hashtagram
•Storify
•Slideshare
@sublimej9 @nishajli @stuiewood
@asifmirza @samandemusic @catturner
Thank you Gagsters!
25th October – Kennington
#gagldn
Related Documents
