Social Media for Event Planners How to leverage the Internet for your events (and have fun doing it)
Social Media for Event Planners - Making the Web work for your events
Sep 18, 2014
This presentation takes a peek at some of the hottest tools for event planners to utilize online. We take a quick look at the crucial networks, various free online event promotion tools and the 5 steps of an online event cycle.
This was presented to the Houston chapter of Meeting Planners International (MPI-HAC) on January 28th, 2009.
This was presented to the Houston chapter of Meeting Planners International (MPI-HAC) on January 28th, 2009.
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Transcript
Making the Internet work for YOUdd
Social Media for Event Planners
How to leverage the Internetfor your events (and have fun doing it)
Mastering the art of online Communicating, Community building and Playing
http://www.flickr.com/photos/wwworks/2472230611/in/set-72157604937275376/
What we’ll talk about
•Social Media tools
•The online event cycle
•5 things you can do today
http://www.flickr.com/photos/64251830@N00/351876663/
Find this presentation:www.slideshare.net/happykatie
Social Media is a Conversation between actual HUMANS!
Tell your Story and people will listen
No really...Why do I actually care about the Web?
It’s all about a balanced approach
Cost-effective and far-reaching tools
•Facebook = $0
•MySpace = $0
•Wordpress = $0
•Twitter = $0
•YouTube = $0
•Ning = $0
(Incredibly) Low barrier to entry
So let’s talk tools(this is the part where I try to turn you into geeks)
http://www.flickr.com/photos/jfchenier/76721307/
(remember, it’s all about the Story)
Jumping into the Blogosphere
• Your online home base
•Position your brand
• Share brain candy
• Promote others
Blogs: Community Building through Social tools
Customizable Blog templates to match your BrandBlogs: Community Building through Social tools
Event marketers share the lovewww.eventmarketing.zvents.com // http://eventmarketing.typepad.com
Mom 2.0 Summit - conversational promotionwww.mom2summit.com/blog
Blog bling: You DO need those ‘Stinkin’ Badges’
(Make your brand portable)
Blogs: Community Building through Social tools
Twitter includes others in ongoing dialogue
Main: www.twitter.com
Event Marketer on Twitter: www.twitter.com/SimonFord
Micro-Blogs: Community Building through Social tools
www.twitzu.com
Flickr - Photo sharing, networking + eye candySocial Networks: Community Building through Social tools
YouTube - Harness the power of P2P discussionSocial Networks: Community Building through Social tools
http://www.youtube.com/user/PlanYourMeetings
Facebook - Not just for college kids
•Fan pages and Groups ROCK!
•Be a leader and connector
•Create buzz for events / campaigns
•Brand exposure with Facebook ads
Main: www.facebook.com Houston Zoo on FB: www.facebook.com/pages/Houston-Zoo-Inc
Social Networks: Community Building through Social tools
Your Facebook profile at a glance
• Flesh out your profile
• Be picky on who you connect with
• Re-purpose other content
• Add ALL of your Social Media links
• Be fun and interesting
Social Networks: Community Building through Social tools
Why you should care about Facebook
670 members
230 ‘yes’348 ‘maybe’
Social Networks: Community Building through Social tools
Bill Erickson :)www.billerickson.net
MySpace = meh...
Main: www.myspace.com
Houston musician Andrew Karnavas: www.myspace.com/andrewkarnavas
Social Networks: Community Building through Social tools
Free social event promotion sites
http://upcoming.yahoo.com/ www.eventful.com
www.eventbrite.com www.facebook.com
Social Networks: Community Building through Social tools
Behold, Slideshare!!!
www.slideshare.net/happykatie
Social Networks: Community Building through Social tools
The Social Media Event Cycle(Draaaaaaw out your event planning magic)
Step 1:Start Listening
What are people saying to/about you?
www.google.com/alerts Email updates for your company
name and keywords
www.technorati.com/watchlist Powerful Social Media search engine watches for your terms and updates
you
http://search.twitter.com Search for what you care about
on Twitter
Step 1: Start listening!
Addictive and essential Google Reader: www.google.com/reader
Step 2:Set up your
response + promotion vehicles
Know thy audience and connect where THEY areStep 2: Set up your response + promotion vehicles
???????????? ???????????? ????????????
????????????
Beef up your Personal BrandStep 2: Set up your response + promotion vehicles
????????????
Happykatie!
• Keep it consistent EVERYWHERE
• Create an Avatar
• Add important links / personal brands to your email footers
• Promote your employee Personal Brands (www.schipul.com/happykatie)
Poll your company or hire a savvy internStep 2: Set up your response + promotion vehicles
????????????You are a Digital Immigrant.
You could use a Digital Native.
Step 3:Start spreading the news...
Now... do what you do best!!Step 3: Start spreading the news
www.flickr.com/photos/53203629@N00/3173463874/
Keep it Consistent and ConnectedStep 3: Start spreading the news
• Tie it all in together
• Put your SM links in your email footer
• Re-purpose your content
• BADGES!!!
Stay pro-active and responsiveStep 3: Start spreading the news
• Keep an eye on your Alerts and respond!
• Give props (with links) to vendors, volunteers and others
• Promote other events and people
• Keep it light and interesting
• FREE STUFF WORKS!!!!
Power to the People
Interact, poll and play with your Community
www.intensedebate.com
www.polldaddy.com
www.polleverywhere.com
www.chipin.com
Step 3: Start spreading the news
Step 4:Update as the action happens
(What’s the buzz, tell me what’s a-happenin’)
Make them feel like they’re there (even if they aren’t)Step 4: Update as the action happens!
Flip video camerawww.theflip.com
Vimeo video site
www.vimeo.com
3,070 photos and videos
Find your rock stars and let them help youStep 4: Update as the action happens!
1,669 words of live Blogging(in only one post)
www.happykatie.com
Step 5:Follow up fun time
(interaction, interaction, interaction)
Tie it all together and keep the Buzz goingStep 5: Follow up fun time! (interaction, interaction, interaction)
http://www.flickr.com/photos/53611153@N00/2602728681/
• Follow up while the iron is still hot (the Internet moves on quickly)
• Newsletter, Blog posts, Facebook group and event postings
• Take time to thank individually (Flickr photos, Blog posts, etc.)
• Keep an eye on your alerts for new opportunities to connect
• Be creative!! Start the drumbeat for the Next Big Thing
People love pictures and fun stuff - give them thatStep 5: Follow up fun time! (interaction, interaction, interaction)
http://flickr.com/groups/sxsw08/
http://www.youtube.com/watch?v=Jfn9pzgtkc0
Your Homework
5 things you can do TODAY!
1. Start listening (Google Reader + Alerts)
2. Develop your Personal Brand
3. Join Facebook (www.facebook.com)
4. Find your rich media niche + work it!
5. Recruit an internal guru (or an intern)
http://www.flickr.com/photos/66125582@N00/457743309/
Thanks for participating - see you online :)
Katie Laird // Strategic AdvisorSchipul - The Web Marketing Companywww.schipul.com
Email: [email protected] Personal blog: www.happkatie.com Flickr: www.flickr.com/happykatie Twitter: www.twitter.com/happykatie
Find my presentation today!www.slideshare.net/happykatie
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