- 1. Traffic Ranking Alexa computes traffic rankings by analyzing
the Web usage of millions of Alexa Toolbar users and data obtained
from other, diverse traffic data sources. While it is not a perfect
or truly accurate measure, it provides a snapshot of how well sites
are performing in terms of attracting interest and visitors.
2. Other Ranking SystemsTechnorati employs a ranking system
based onthe number of links, reactions, and members. The most
widely recognized ranking system among communicators compiles
Alexa, Technorati, Google Page Rank, and Bloglines (an outdated
bookmarking tool) to determine the top 150 marketing blogs. You
will not see us there. We refuse to opt in to a system based on
flawed measures. 3. All of these measures, including comment
counts, are interesting, useful, and insightful. And yet, none of
them means anything for businesses. 4. Brand x Intent |
OutcomeIntent. communication objectives + purpose of communication
Intent x (value proposition + effective communication x
reach)/dilutes over time =cost to achieve outcomesOutcomes. Changed
opinion, behavior, sales, action, etc.Outcomes divided by
investment (budget + time to develop + experience) =return/cost to
achieve outcomes*Working formula of Copywrite, Ink. for better
management of strategic communication. 5. Bloggers Unite Bloggers
Unite For Human Rights will bring together thousands of bloggers to
post about human rights on one day and ask their readers to take
action as part of a social awareness campaign. 6. Bloggers Unite
Social Media ImpactTens of thousands of blogs Hundreds of
publications BlogCatalog social network BlogCatalog group Facebook
social network Posts promoted on news aggregators, media sharing
sites, forums, etc. Posts recognized on Copywrite, Ink. Specific
calls to action Participatory choice 7. While there are many ways
to integrate social media into a communication strategy, the most
effective and least expensive tool to employ is a blog, provided
the company does not let the long tail of social media wag the
company dog. 8. The Long Tail Of Social Media *Now Is Gone. 9. The
Tsunami Effect * Working social media theories of how messages move
across the Internet. | Copywrite, Ink. 10. The Point Of Origin
Augment educational instruction to prepare students for a
communication landscape that has changed. Experiment with new
technologies, gaining insight and understanding in how they may
impact communication and help clients. Engage in conversations
presented by colleagues to assist in deepening the fundamentals of
social media without losing sight of strategic communication.
Demonstrate experience and added value proposition by presenting
insight into living case studies that represent best and worst
practices rather than talking about us all the time.Evolution Since
First Post 2005 - Augment Instruction 2006 - Educational |
Instructional 2007 - Educational | Experimental | Engagement 11.
The Point Of Origin Blog Basics Masthead Description Date Stamps
Time Stamp Author Profile Archives Tags Links RSS Feed Bookmark
Buttons 12. Under The Hood *Once a template is set, posting new
content is relatively easy. 13. Under The Hood *Template changes
can be made with relatively modest knowledge of html code. 14. RSS
Feed *RSS Feed allows the content to be embedded in various
bookmark applications. 15. Social Media MythEveryone Wants To Be A
Journalist!Now that everyone can publish online,they all think they
are journalists anddeserve special treatment and attentionjust like
journalists do. Or do they?Hmmm 16. Reality Of Journalism The
Reality Of Citizen Journalism The formalization of objective
journalismis a relatively new idea, which began in1931. Prior to
1931, almost all journalists wereactive participants in the news.
Manypublishers borrowed money or securedinvestors to purchase a
press and printwhatever they wanted.Social media experts need to be
carefulnot to place self-imposed etiquette overfree expression.
Most bloggers have no intention of beingjournalists anyway. *Both
CNN and The New York Times are developing online models that allow
citizens to publish news. 17. Reality Of Journalism *2005 18. The
only rule in social media that seems to be withstanding the test of
time is authenticity, which predates social media as a fundamental
principle of strategic communication.