Social Media Etiquette Presented to ATMOS Energy July 7, 2011
Social Media Etiquette
Dec 09, 2014
Presentation given to the public affairs directors and managers at ATMOS Energy, on July 7, 2011.
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Transcript
Social Media Etiquette
Presented toATMOS Energy
July 7, 2011
Emily Post
“Manners are a sensitive awareness of
the feelings of others. If you have that
awareness, you have good manners, no
matter what fork you use.”
The Relentless Networker
Ten Rules of Networking
• Have a strategy, be strategic, have a plan• Ask, don’t talk• Have energy• Have stories• Bring people into the conversation• Always be on• Know the dress code• Be known• Always carry business cards• Be polite
The Relentless Networker
Things to Remember
The Relentless Networker
• Listen (take in)
• Help and care (give)
• Be Responsible (think first)
Rules of Thumb
The Relentless Networker
• Don’t extend or accept an invitation if you haven’t met someone in person
• Give without expecting to get
• Tell the truth; be genuine
• Work to earn respect, don’t demand it (you can’t)
The 3 R’s of Reward
The Relentless Networker
• Reciprocation
• Respect
• Reliability
The 3 D’s of Disaster
The Relentless Networker
• Disclosure
• Defamation
• Discrimination
The Big Three
The Relentless Networker
The Big Three: Stats
The Relentless Networker
• LinkedIn 41 million unique visitors Older male professionals
• Facebook 590 million unique visitors Women professionals
• Twitter 97 million unique visitors Young professionals
Paul Kiser, Social Media Today
LinkedIn: Do’s and Don'ts
The Relentless Networker
• Do: Post content of value regularly Reach out to those you know Make recommendations and participate
• Don’t: “Hunt” contacts Ask for recommendations or post too soon Approach those you don’t know
The Relentless Networker
Facebook: Do’s and Don'ts
The Relentless Networker
• Do: Be genuine Use a photo, not a logo Consider personal versus business use
• Don’t: Borrow images or content without asking Approach people you don’t know Write or share things you don’t want public
The Relentless Networker
Twitter: Do’s and Don'ts
• Do: Retweet carefully Share content of value Listen and participate
The Relentless Networker
• Don’t: Follow then unfollow Be vague or indirect Vent
The Relentless Networker
Remember….
The Relentless Networker
• Listen (take in)
• Help and care (give)
• Be Responsible (think first)
Sources
• Radian 6 blog and e-book
• Techipedia
• Chris Brogan
• Social Times
• In the Bubble
The Relentless Networker
Sources: Radian6
• Radian 6 blog “Everything I learned…” (Melanie Thompson) “We are responsible for what we say and do.”
• e-book Good primer “Say please and thank you.”
The Relentless Networker
Sources: Chris Brogan
• An Insider’s Guide Appearance Friending Conversation Disclosure Promotion Sharing Content
• The 12:1 Rule Give more than you receive
The Relentless Networker
Emily Post
“Nothing is less important than which fork
you use. Etiquette is the science of living.
It embraces everything. It is ethics. It is
honor.”
The Relentless Networker
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