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MEDIA SOCIAUX ET LES REVES DE GRANDEUR DES MARKETEURS @OctavianMihai – 16 février 2011 – Association marketing HEC
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Page 1: SOCIAL MEDIA ET LES REVES DE GRANDEUR DES MARKETEURS

MEDIA SOCIAUXET LES REVES DE GRANDEUR DES MARKETEURS

@OctavianMihai – 16 février 2011 – Association marketing HEC

Page 2: SOCIAL MEDIA ET LES REVES DE GRANDEUR DES MARKETEURS

octavianmihai.com | rockandsocial.com

Marketing

Page 3: SOCIAL MEDIA ET LES REVES DE GRANDEUR DES MARKETEURS

octavianmihai.com | rockandsocial.com

Calendrier Bidon

Page 4: SOCIAL MEDIA ET LES REVES DE GRANDEUR DES MARKETEURS

octavianmihai.com | rockandsocial.com

… you could get into someone’s head and learn what they think about:

- You

- Your brand

- The world

- Your mom

What if?

Page 5: SOCIAL MEDIA ET LES REVES DE GRANDEUR DES MARKETEURS

octavianmihai.com | rockandsocial.com

… you could get into everybody’s head (anywhere & at anytime):

- Your friends

- Your employees

- Your boss

- Your politicians (good luck!)

What if?

Page 6: SOCIAL MEDIA ET LES REVES DE GRANDEUR DES MARKETEURS

octavianmihai.com | rockandsocial.com

Everybody has something to say about everything.

Introverted narcissists ready to unleash their inner leader.

Here comes social media

Page 7: SOCIAL MEDIA ET LES REVES DE GRANDEUR DES MARKETEURS

octavianmihai.com | rockandsocial.com

Brand Community

Page 8: SOCIAL MEDIA ET LES REVES DE GRANDEUR DES MARKETEURS

octavianmihai.com | rockandsocial.com

Enterprise 2.0

Page 9: SOCIAL MEDIA ET LES REVES DE GRANDEUR DES MARKETEURS

octavianmihai.com | rockandsocial.com

To take home

Social media must be integrated into organizations as the current human way to communicate

Connect with consumers wherever they are (social networks included)

Everything is up for grabs, don’t get caught in details

Page 10: SOCIAL MEDIA ET LES REVES DE GRANDEUR DES MARKETEURS

Merci! www.OctavianMihai.com

octavianmihai.com | rockandsocial.com