Social Media Social Networks laurelpapworth.com Wednesday, 13 March 13
Social Media, Big Data and Oracle #Cloudworld
Jul 15, 2015
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Social Media Social Networks
laurelpapworth.comWednesday, 13 March 13
Social Media Social Networks
laurelpapworth.com
Customers visit a site 9x more stay 5x as long (Source: McKinsey)
IMAGE: http://www.customerinsightgroup.com/
Social Media is Return Visits
Wednesday, 13 March 13
Social Media Social Networks
laurelpapworth.com
Attention Economy: Earned not Bought
4x un-aided brand recall vs SEM (Source: NFO)
IMAGE: http://www.trulydeeply.com.au/Wednesday, 13 March 13
Social Media Social Networks
laurelpapworth.com
Customer to Customer: C2C sales
Social Recommends: $0-10 vs $10-$400
IMAGE: http://www.trulydeeply.com.au/Wednesday, 13 March 13
Social Media Social Networks
laurelpapworth.com
5x-10x more cost effective than phone supporthttps://www.facebook.com/Telstra24x7
Social Customer Service and Technical Support
Wednesday, 13 March 13
Social Media Social Networks
laurelpapworth.com
Customers line up to speak to Customer Service....Not Marketing or PR
Wednesday, 13 March 13
Social Media Social Networks
laurelpapworth.com
Facebook Share $14 Facebook Like $8 Twitter Tweet $5 Twitter Follower $2
https://www.facebook.com/Telstra24x7
Chompon - Customer Shares to Customer
Wednesday, 13 March 13
Social Media Social Networks
laurelpapworth.com
Facebook Share: $2.52, Tweet 43c, LinkedIn: 90c email: $2.34 ($1.78 average)
https://www.facebook.com/Telstra24x7
Eventbrite - Attendee Shares to Attendee
Wednesday, 13 March 13
Social Media Social Networks
laurelpapworth.com
Just Giving: Facebook Share (6 needed per donation) $8 per like.
https://www.facebook.com/Telstra24x7
Just Giving - Donator to Donator
Wednesday, 13 March 13
Social Media Social Networks
laurelpapworth.com
Amazon: 140,000 registered developers. Third-party sellers = 28% of Amazon’s second-quarter unit sales, or $490 million.
https://www.facebook.com/Telstra24x7
Amazon - transactions on Facebook, iPhone (API)
Wednesday, 13 March 13
Social Media Social Networks
laurelpapworth.com
25,000 developers with 1,900 certified applications. 8 billion API requests, transactions up 84 % annually.
https://www.facebook.com/Telstra24x7
eBay - transactions on Facebook, iOS, Blogs
Wednesday, 13 March 13
Social Media Social Networks
laurelpapworth.comWednesday, 13 March 13
Social Media Social Networks
laurelpapworth.com
From APIs
Wednesday, 13 March 13
Social Media Social Networks
laurelpapworth.comWednesday, 13 March 13
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