Social Media Best Practices for CAAs
Social Media Best Practices for CAAs
Where are you telling your story?
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Who is your audience?
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Social Media is a TOOL
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Social Media Platforms
– Personal Profile v. Business Page
– FB Live
– Events
– Boost v. Ads
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Donate Buttons
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Platform
– Headline
– Bio
– Engagement
– Geographic Footprint
– Ideal Client (age, location)
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Platform
• Instagram – Images
– Hashtags
– Ideal Client
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Who are you influencers ?
• Top programs
• Someone you admire
• Your go-to
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CONTENT
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• Created
• Curated
• 80/20
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Google for Nonprofits
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What is it?
Branding hashtags
• #YourName, e.g., #JessicaBadowski
• #YourBusinessName, e.g., #toobusygals
• #YourIndustry, e.g. #AZlandscapers
Event hashtags
• #EventHashtags, e.g., #BGE16
#hashtag
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toobusygals
Jessica Badowski | Owner, toobusygals
p.614.394.2823 | [email protected]
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