Social Media: Back to Basics

Social Media EngagementBack to Basics

Greg EmersonWendy Emerson

@socialpmchick

www.bigmotormedia.com

Social Media Landscape

Holy

Cow!

Before You Begin…

• Brainstorm the types of content you will share:– Photos– Videos– Blog Posts– Retail Promos– Public Service Announcements– Press Releases

Develop a Plan…

Put Your Plan Into Action

• Develop a schedule – how often will you publish content and where?

• Have a dedicated person who is posting, listening and responding to social media community members.

• Develop a content “policy” and stick to it.– Not all negativity is bad.

• Measure activity & response and adapt the plan over time.

Where to

start?

BloggingContent Strategy:- Event Promotion- Product Promotion- Product Reviews- Product Launch- Customer Testimonials- Event Reviews- Industry News - Infographic Review- Research Reports

- Share to Social – Facebook, Twitter, LinkedIn, Etc.- Comment on other blogs and link back to yours- Tweetable Titles- Sub.domain from your website:

- www.blog.mywebsite.com

Twitter Strength:Reach broad audience quickly through use of #hashtags about topics and contentRelated to your business or services.

Real Time Content Monitoring:

Twitter Tips:

• Tweets should be attention getting and relevant.• Conversation needs to be two-way.• Tweet about:– Your latest blog post– News about your industry, company, products– Conversation with competitors, customers, prospects– Customer Service

BE HUMAN – BE INTERESTING – PROVIDE VALUE

Facebook Strength:One-to-One and One-to-Many Fan Interactions and Dialogue about your brand orBusiness. Real-time customer engagement and feedback.

Facebook Pages: Timeline

Cover Photo (851x315)- Promo Info- Seasonal Info- Company Overview

Profile Picture (160x160)

Customizable Tabs:- Photos- Events- Videos- Email Sign-Up- Fan Gates

Facebook Content Nuggets:

Facebook Insights: What?Which type of content Is getting the mostInteraction from myFans?- Videos?- Photos?- Status Updates?- Links?- Blog Shares?

What days of the weekGenerate the most Interaction with myContent?

Facebook Insights: Who?Who is my audience?

Demographics?- Gender- Age- Country- City- Language

Where are my likesComing from?- Mobile Devices?- Browser?- Search Results?

YouTube Strength & Weakness:- Video is the content most people prefer to engage with.- On the flip side, it is also the most time and cost intensive to produce.

Fan Engagement Through Video:

Google+ Strength:- Google product, means better indexed content for search optimization- Google Hangouts allow live one-to-many video interactions – live- Easily organize contacts into “circles”

Pinterest Strengths:- Image Driven Marketing

- Cupcakes, Cakes, Purses, Clothing, Retail- Image driven contests & promotions.

Photo Contests & Crowdsourcing:

LinkedIn Strength:- Well Optimized profiles rank well in Google search.- Use Groups for discussion threads and to promote services.- “Answers” allows you to set your company apart with thought leadership.

Measure: Google Analytics

Which social media sites are referring traffic to your web site?

Which pages on your website are getting the most visits from social media?

Questions?

www.bigmotormedia.com

Infographic source: SDLSM2.COM