Social media back to basics webinar jan 27 2010

Social MediaEXPRESS

www.CreccoSocialMedia.com [email protected]

Back to Basics

Learn Social Media and Use it to Grow your Business

By: Anthony Crecco Certified Social Media Consultant

[email protected]

http://www.creccosocialmedia/

What We Will Learn

• How to Grow your Business using Social Media

• What Social Networks to use• How to Get Started with Social Media and

Have Fun!!!

Don't duck the most difficult problems. That just ensures that the hardest part will be left when you are most tired. Get the big one done - it's downhill from then on.

Norman Vincent Peale


Definition of Social Media• Social Media is Marketing, at its most basic sense, it’s a shift in how

people discover, read, and share news,information and content. It's a fusion of sociology and technology, transforming monologue (one to many) into dialog (many to many.)

It is an evolving phenomenon that has captivated some, intrigued others, and is feared and underestimated by many. But if you're new to this discussion, where do you go to learn about the basis for Social Media or simply its definition?


The Promise of the Internet• Before the internet, marketing was based on the physics of

geography.• In the same way we dated people, ads were based on

geography. Limited• We bought local media properties because that’s where the

customers were. Newspaper


5 Benefits of Social Media

• Exposure / Branding• Customer Service & Feedback• Lead Generation• Networking / Sales Opportunities• Goodwill


Social Media

• Viral• Sharing Information with Communication• Does not replace what you are already

doing• Not just kids stuff


Focus on Goals

• Grow your traffic• Inspire action• Build visibility and authority• Be transparent- know, like and trust!• Encourage links• Add to your search profile• Boost your audience• Attract prospects


Customer Relations

• Starbucks – Product/Service Feedback + Ideas

• Dell- Customer Service Discount Vouchers Dell is on Twitter

• Zappos employees are engaging with customers Twitter

• Best Buy• Southwest Airlines


Networking

• Make connections- connect-engage-educate

• Get help when you need it• Ask and Answer questions• Socializing• What is the buzz/news?• Gain opportunities• Share links


Top 5 Platforms

• BLOGS-Blogger, Wordpress, Live Journal

Posterous

• FACEBOOK- Fanpages

• LINKEDIN-Groups

• TWITTER-Retweet

• YOUTUBE-How to/product services info.


Get Started• Set up your profiles and claim your name• Build out from profiles by adding people

you know• Listen and observe your community and

the leaders• Find out where your community hangs out• Target the services with most potential

connections• Don't wait. The time will never be just right.

Napoleon Hill


http://www.brainyquote.com/quotes/quotes/n/napoleonhi152858.html

Marketing Mistakes

• Pushing an agenda aggressively• Selling instead of attracting • Shouting rather than engaging• Focusing on scoring points• Treating it as technology• Not sharing links, expertise or info• One way communication


4 C’s of Marketing for Social Media

• Content- create a steady stream of engaging content

• Connection- connecting with the audience you wish to attract

• Communication- communicating with your audience in an ongoing converstaion

• Conversion- convert your audience at the right time to sales


Join the conversation

• Take it easy, it is not a race• Be active, rather than rely on tools-Engage• Give, listen and tell stories• Where possible, show rather than tell• Treat others as you would like to be

treated-Golden Rule


Managing your time

• Allocate time and resource wisely• Do not try to read everything• Block Abusers-Spam• Unfollow people who add noise• Use alerts and searches• Use editorial and marketing calendars


Managing Social Media

• Know your goals and choose tactics wisely

• Monitor progress against goals• Learn and improve by doing and observing• Drop what is not working


Process

• Brand your profiles• Share content• Engage where people already are• Be helpful• Monitor key words, searches and alerts• Group friends and followers• Measure your chosen metrics• Determine most wanted outcomes


Metrics

• Increase overall traffic• Repeat vs New Visitors• Referres• Link Growth• Content Popularity and Downloads• Google Alerts• Google Analytics• Tweet Beep


Marketing Measurement

• Brand mentions• Opt-ins, leads and sales conversions• Business opportunities• Pass along rate• Coupon redemption• Survey responses• Comments received


Automate

• Link up feed content• Schedule tweets• Pre load blog content• Set up searches and alerts• Create email auto responders• WP Plugins • Tweet This


Automation Tools• www.TweetDeck.com- ManageTwitter• www.Tweetbeep- Manage Tweet Topics• www.search.twitter.com• www.Socialoomph.com• www.ping.fm For Status Updates • www.Postlater.com-Schedule Blog Posts• www.aweber.com• Rss Feed• Feedburner• Google Alerts• Google Reader


http://www.search.twitter.com/

http://www.socialoomph.com/

http://www.ping.fm/

http://www.postlater.com-schedule/

Thank You for Attending TodaySuggestions to Get Started Today

• Get a Blog Set-up-Wordpress, Blogger, Live Journal

• Set up accounts on Twitter Facebook Linkedin and Youtube with Keywords in your profile

• Develop a Social Media Marketing Calendar• Connect and Engage with people• Build relations to grow your Business and Convert

to Sales.• Desire is the starting point of all achievement, not a hope, not a wish, but a keen pulsating desire which transcends

everything. Napoleon Hill


What We Do• Consulting

Strategic Planning Documents often consists of the following:– Analyze Current Social Media Marketing Plan– Design and Develope a Social Media Plan Based on your

Company’sNeeds– Online Marketing Recommendations– Create tasks for Owner/Employees– Provide Daily Calendar for Implementation

• Coaching• Training• Social Networking Platform Set-up- with

Blogs,Facebook,Twitter and Youtube (Branding)


Complimentary 1 Hour Social Media Consultation

• Offer thru January 31, 2010• Call 914-269-8184 Anthony • Email: [email protected]• www.CreccoSocialMedia.com• www.Twitter.com/CreccoSocial• www.Twiter.com/AnthonyCrecco• www.youtube.com/IlluminataMedia.com• Get your copy of Social Media Checklist @ http://bit.ly/SocialMediaChecklist


Social media back to basics webinar jan 27 2010

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