web two point zero Uploaded on September 16, 2008 by eyeliam and everything else that comes with it (social media for b2b)
Nov 01, 2014
web two point zero
Uploaded on September 16, 2008by eyeliam
and everything else that comes with it (social media for b2b)
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web 0.0web 1.0
web 2.0
brandindependentsconsumer
who has the powerThen and Now
Uploaded on September 8, 2008by LordFerguson
what is this web 2.0• web applications
• api’s
• social media
• blogging
• cheap or free
• user generated content
• connecting with customersUploaded on April 29, 2009
by curiouslee
home outpost
outpost
outpost
outpost
frontier
frontierfrontier
frontier
Diagram Chris Brogan and Darren Rowse
home, outposts & frontiers
Uploaded on September 6, 2007by joesflickr
• One way vs two way conversations
• Real or near real time response
• Authenticity in consumer data
• A focus on content
• A nearer proximity to autority
• Diverse distribution channelsUploaded on June 2, 2007
by Thomas Hawk
traditional v social mediathe key differences
cont....the key differences
• Low cost
• Spectrum of relationships
• passionate suppliers
• The ability to establish real trust
my friend wheel on facebook
loosing control• how much control did you have?
• embrace the chaos
• great method of feedback
• better to respond
• they’ll do it anyway
Brought to you by brian solis and jess3
the social networksmybook-in
Uploaded on July 29, 2008by laikolosse
facebook• facebook connect
• The 35-54 year old demo is growing fastest, with a 276.4% growth rate
• There are more females (55.7%) than males (42.2%) on Facebook
• fan pages
• advertising
not just search
• friend connect
• groups
• orkut
• facebook v google
Uploaded on June 11, 2008by Paul The Wine Guy
Uploaded on February 17, 2009by Mykl Roventine
linkedin• the b2b facebook
• 65% male
• average age 41
• attracts business decision makers
• engage in groups
• we’re already there
twitter• say it in 140 characters
• twitter in real life
• external
• real time research
Uploaded on April 10, 2009by Brajeshwar
Uploaded on April 10, 2009by Brajeshwar
yammer• the internal version of twitter
• getting to know you
• real time communication
Uploaded on November 2, 2008by homard.net
youtube• screen casts
• interviews
• channel creation
• viral
• other solutions
Uploaded on February 12, 2009by supermuch
Uploaded on September 30, 2005by Flirty Kitty
delicious• yummy way to share the goodness
• favourites
• bookmarking sites
• simple intergration
• social share (website)
Uploaded on February 16, 2009by wonderfully complex
Blogging• history
• free relevant content
• engage
• introduce lead generation
• yourenvironmentalguide.com
Uploaded on March 23, 2008by gwalton1
feedback• ideas storm
• user voice
• get satisfaction
• poll daddy
Uploaded on March 27, 2005by striatic
what i’ve missed out• apps
• google apps
• dimdim
• skype
• myspace
Uploaded on February 28, 2007by davidChief
what’s the relevance• become the expert
• some of our competitors are already there
• more popular than email
• it’s where our customers are
• it will help drive traffic and conversation
• done right will give us a competitive edge
• lead generation and conversion
Uploaded on July 30, 2006by gadgetgirl
key to building community• don’t pay it lip service
• listen
• engage
• act
Uploaded on May 9, 2008by ®oberto's
strategy• it’s no PPC quick fix
• create our online community
• use existing communities
• twitter / yammer
• company blog
cont....strategy
• use brand advocates that are web savy and in touch with the customer
• Time and resource
• tweet about your blog, blog about your service or product and link to your site
• tie it all together
Uploaded on January 6, 2009by DanieVDM
web site twitter users
linkedingroups
ecommece / email /
extranet
blog(s)
comms with other
users
commswith
twitershere
audience feedback
people blogging about us
Uploaded on March 25, 2006by bitmapr
our home, frontier & outposts
• increased traffic
• lead generation from posts
• 2/3 year plan
• don’t forget little old email
targets and measurement
Uploaded on February 25, 2009by Jessie Romaneix
extranet• reporting
• messaging
• company messages rss
• industry rss
• supplier advertsising
• gap fill
Uploaded on January 22, 2007by Caro Wallis
Other thoughts
• lead vision
• tieing in web 2.0 to our websites, ecommerce systems, intranets and extranets
• rss
Uploaded on August 2, 2007by Cayusa