Social Media Are a Square

Social Media Are A Square

Panos Sambrakos | Executive Creative Director OgilvyOne Athens September 2012

A place where people come to talk with their friends. To share their news and exchange opinions about issues that matter to them, and to even make new friends.

Social Media are a square!

Brand pages are like info-kiosks, that provide information about brands without actually selling them. They try to gain the attention of people in the square, with various methods.

Social Media are a square!

Run a Contest

After participating in a contest, people will soon go back to the conversation they were having with their friends, which is the reason they came to the square in the first place.

Provide Content

Content is relevant to a fraction of people, with specific needs and interests. So, although it can sustain a relationship with a brand page, it can’t easily create buzz.

Stand for a Cause

Only people with certain beliefs will “sign” for a cause that a brand supports; thus, you cannot create buzz around the square with this method, either.

Design an Experience

We should be designing amazing experiences that excite people with their fun and technical wizardry, and have them running in the square, telling their friends to go play, too!

How to make a viral Facebook application In three successive steps!

Like “magic mirrors” in a fun house, you have to dazzle audiences with a trick. A technological gimmick that is exciting for people to use. A gimmick that should be reason enough for users to play with the app and see the results.

Leverage Technology

Use a technological gimmick

Like “magic mirrors” in a fun house, you have to dazzle audiences with a trick. A technological gimmick that is exciting for people to use. A gimmick that should be reason enough for users to play with the app and see the results.

Instead of urging people to share your content, you should prepare a template for them to tell their story. Only then can users keep on doing what they came to the “square” to do: To talk about themselves in front of their friends.

Leverage Technology

Make users part of the story

Make users part of the brand story

Like “magic mirrors” in a fun house, you have to dazzle audiences with a trick. A technological gimmick that is exciting for people to use. A gimmick that should be reason enough for users to play with the app and see the results.

Instead of urging people to share your content, you should prepare a template for them to tell their story. Only then can users keep on doing what they came to the “square” to do: To talk about themselves in front of their friends.

Use Facebook’s building blocks to your advantage, by letting people bring their friends into your experiences. That way, you will gain a greater audience for your messages

Leverage Technology

Make users part of the story

Use Social connections

Enhance with their Social connections

Make users talk about your brand, by talking about themselves!

Thank you

Panos Sambrakos Executive Creative Director | OgilvyOne Athens

[email protected] Twitter. @panos