Social Media and Marketing

Social Media and Marketing

What is Social Media about ?

Source: Moz http://moz.com/beginners-guide-to-social-media

Social media is about the online tools and activities used by people to talk, interact and connect with each other on the web.

Evolution of Social Media

72% of all internet users are now active on social media

Source: Jeff Bullas http://www.jeffbullas.com/2014/01/17/20-social-media-facts-and-statistics-you-should-know-in-2014/

18-29 year olds have an 89% Social Site usage

60 % of 50 to 60 year olds are active on social media

71% of users access social media from a mobile device.

Source: Smart Insights.com http://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research

Age Demographics for different Social Media Platforms

Combinations of platforms are apt for Businesses

Marketer’s Love for Social Media

Source: Jeff Bullas http://www.jeffbullas.com/2014/01/17/20-social-media-facts-and-statistics-you-should-know-in-2014/

It’s highly unlikely that businesses influence Consumers’ purchasing behavior simply

by talking about themselves and their products on Social Media.

Source: Social triangle http:// facebook.com/socialtriangle2014

Social media marketing is about making emotional connections through positive customer experiences, exceptional service and engaging conversations.

If there’s one thing business owners can’t afford to ignore in the digital age, it’s their Online reputation.

Source: Social triangle http:// facebook.com/socialtriangle2014

Source: Heidi Cohen http://heidicohen.com/social-media-marketing-benefits/

The three main steps to success through social

media…

Listen and understand!

Listen to what the current or

prospective consumer is

saying about your business/brand.

Respond!!Responding to

consumer’s post or comment is the most step for developing a

rapport.

Engage!!!Saying is easier

than done, more the consumer is

engaged with business/brand

higher the chances for

success.

Source: Heidi Cohen http://heidicohen.com/social-media-marketing-benefits/