Social media and HR putting connecting technologies to work

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Putting Social Media to work

CIPD Derbyshire & Notts Branch

03/02/2015 Becky McVittie, Resourcing Specialist RWE npowerKirstie Houlton - CIPD Committee & TMP WorldwidePerry Timms - CIPD Social Media & Engagement Adviser

www.pthr.co.uk @PerryTimms +PerryTimms

HR in a Digital EraA new operating system for work

or a minor upgrade?

Perry TimmsFounder & Director - PTHR

CIPD Social Media & Engagement AdvisorVisiting Fellow - Sheffield Hallam University

Ambassador - #GiveBackUK 12 January 2015

www.pthr.co.uk @PerryTimms +PerryTimms

About todayThe only bullets from me...

- Our journey to digital

- The rise and fall of email

- The rise and rise of social

- A case study: how this works

- How to make sense of it all

- Putting social into play

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Recruitment Social Media npower Case Study

What we’ve achieved so far…

03/02/2015 Becky McVittie, Resourcing Specialist

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Agenda

• Why social media at npower?

• Where we started

• Building Engagement

• A paid advertising campaign

• Learnings

• Where we’re going next…

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Why social media at npower?

Results of Social Listening

Cheap and easy extratool to engage potential

candidates

Increase internal engagement/referrals

Who doesn’t use social media?

Employer Branding SEO

Channel creation

Organic Growth through broadcast

Content Planning and Engaging Content

Paid Advertising

Our journey...

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Where we started…

Start: 0Current: 1496

Start: 199Current: 520

Start: 11,000Current: 19,368

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Building Engagement

Blogs focussed on current vacancies &

events

Good News Mailbox

Partnering with PR

Interesting articles

Internal engagement

Intranet stories & internal newsletters

Videos

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https://www.youtube.com/watch?v=I3nj3hYGUN4

• Insert Rainton House video

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Paid advertising campaign

Future Leaders

Gas engineers

Graduate Campaign

+ 500 likes

+ 300 likes46,000 reach

+ 50 likes53,000 reach

1 application

0 applications

Small increase (5)

Website Conversions

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• Don’t under estimate the need for great and regular content

• Internal buy in and engagement really important

• Organic growth will get you so far, investment in paid for activity great way to target audiences and grow group numbers – but should be used carefully

• It’s not just about pushing out content – moderation and monitoring is also important

• Resource – having dedicated resource to manage the channels is key

Learnings

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• Continue to build a great content strategy

• Engage the business – social media champions

• Involve the internal audience – internal competitions to promote internal engagement with the channels

• Support content with targeted advertising for different business areas

• Continually reviewing channels and the ‘best fit’ for our needs – introducing Twitter in Q1 2015

Where next?

Determine key recruitment

posts and timescales

Develop personas for

audiences we will recruit from

Determine the right channels

to fit the personas and

set up channels

Advertise to draw the

audience to our content

(develop an engaging

content plan)

Use the content to drive them to our career site opportunities

Utopia!

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Thank you!

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cipd.co.uk/mooc

Employer Branding Recruiting Comms & Engagement

Innovation Learning Working

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www.pthr.co.uk @PerryTimms +PerryTimms

Thank you – would love to talk some more.

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