Social Media – starting the conversation at Thinkpod Cafe Presented by Eleanor Muller www.redsweetpea.co.za December 2009
May 18, 2015
Social Media – starting the conversation at Thinkpod Cafe
Presented by Eleanor Mullerwww.redsweetpea.co.za
December 2009
thinkpodthinkpodTM
better space to think
Top 100 brands … “Best Global Brands 2008”
18%18%
6%
most engaged companies
revenues
least engaged companies
What is social media?
Segmenting social media activity
1: Listening
• Research and better understand your customers.
• Seek customer insights for use in marketing and product development.
2. Talking
• Spread messages about your company.
• Extend your digital marketing initiatives to a more interactive channel.
3. Energising
• Supercharge word of mouth.
• Works best with brand enthusiasts to energise.
4. Supporting
• Tools to help your customers support each other.
• For companies who have significant support costs and customers have a natural affinity for each other.
5. Embracing
• Integrate your customers into the way your business works
• Customers design your products.
• Best suited to companies who have succeeded with the other goals already.
Customer Service
When the customer controls the conversation
Control the monster
Manage what you do online and how long you spend doing it.
If I am building my brand online – how should I spend my time?
The next new thing?
For the next Café it would be great if? …
thinkpodthinkpodTM
better space to think
Bonus Material
• Life coaching online business – case study and tools.
• Tools for managing the backchannel at conferences.
Presentation produced by
Eleanor Mullerwww.redsweetpea.co.za
www.facebook.com/eleanor.mullerwww.twitter.com/eleanormuller
[email protected]: 083-301-5026
Skype: eleanormuller
for
Thinkpod Cafehttp://www.thinkpod.co.za
December 2009All work licensed under Creative Commons (in short – you may use the material, but please attribute the
sources, as described in the notes of each slide)