6/7/2012 1 Social Media and Workforce Development Lorraine Faulds, Certified Workforce Specialist IAWP International Website & Social Networking Chair SC Chapter Communications Chair June 2012 “Labor has a huge opportunity to truly engage the public via social media…especially during a recession.” Elizabeth D. Hochberg, LLM, Office of General Counsel General Law Division US General Services Administration
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
6/7/2012
1
Social Media and Workforce Development
Lorraine Faulds, Certified Workforce Specialist IAWP International Website & Social Networking Chair
SC Chapter Communications Chair
June 2012
“Labor has a huge opportunity to truly engage the public
via social media…especially during a recession.”
Elizabeth D. Hochberg, LLM, Office of General Counsel
General Law Division
US General Services Administration
6/7/2012
2
What is Social Media?
Web-based and mobile-based technologies which are used to
turn communication into interactive dialogue between
organizations, communities, and individuals.
The Rise of Social Media
Social media is the #1 activity on the Internet
66% of adults use social networking sites
89% of US companies used social networking for hiring in 2011
•45% always check out a candidates social media presence
•29% occasionally search
•94% said they have successfully hired someone through a social media
site
•Top platforms for recruiting are LinkedIn (78.3%), Facebook (54.6%), and
Twitter (42.0%)
•In 2012, companies are expected to use social media to recruit for over
80% of job openings.
88% of companies reported more exposure for their company by using social
media
72% said it improved traffic and subscribers
In 1998, 71% of 35-54 year olds read the Sunday newspaper. In 2011, it was
56%. (18-24 year olds went from 56% to 40%.)
6/7/2012
3
20 Social Media Statistics
One in every nine people on Earth is on Facebook ( This number is calculated by dividing the planets
6.94 billion people by Facebook’s 750 million users)
Each Facebook user spends on average 15 hours and 33 minutes a month on the site
More than 2.5 million websites have integrated with Facebook
30 billion pieces of content is shared on Facebook each month
YouTube has 490 million unique users who visit every month (as of February 2011)
YouTube generates 92 billion page views per month (These YouTube stats don’t include videos viewed
on phones and embedded in websites)
Users on YouTube spend a total of 2.9 billion hours per month (326,294 years)
Wikipedia hosts 17 million articles
Wikipedia authors total over 91,000 contributors
People upload 3,000 images to Flickr (the photo sharing social media site) every minute
Flickr hosts over 5 billion images
190 million average Tweets per day occur on Twitter (May 2011)
Twitter is handling 1.6 billion queries per day
Twitter is adding nearly 500,000 users a day
Google+ has more than 25 million users
Google+ was the fastest social network to reach 10 million users at 16 days (Twitter took 780 days and
Facebook 852 days)
6/7/2012
4
Why social media should be a part of
workforce development
That’s where the customers are (jobseekers and employers)
Cheap!
Great accessibility (24/7/365, from anywhere)
You can find information and…
You can share information
Which helps to connect to each other
Through conversations (albeit electronic ones)
And facilitates working collaboratively
For job development!
STATE or
TERRITORY
FACEBOOK TWITTER LINKEDIN YOUTUBE OTHER
CA X X X
CO X X
DC X X Flickr, Tumbler
FL X X
GA X X X
IA X X X
ID X X X
IL X X X
MD X X
ME X
NC X
NE X X
NH X
NY X X X Flickr
OH X X X
OR X
PR X X X
SC X
SD X X X X
TX X X X
UT X X X Blogger
WA X
WI X X X Flickr
WV X X
WY X X X
25 states-
territories
22 22 3 11 3 Flickr, 1 Blogger
AK HI MI NJ TN 28 with none
AL IN MN NM VT
AZ KS MS ND VA
AR KY MO OK VI
CT LA MT PA
DE MA NV RI
6/7/2012
5
Levels of Social Media (I apologize if the use of this bodily function offends you! )
In workforce terms…
I need a job.
I was laid-off today!
I am at a job fair in Albuquerque.
Why do I need a job?
Watch me do my elevator speech!
I’m good and have lots of experience.
Let’s get together and talk about our job search.
More than 120 million members worldwide, including executives
from every Fortune 500 company
Carnegie Mellon University reported that LinkedIn is more effective
as a job search tool than job boards or other more traditional
strategies
There are 1 million companies that maintain a LinkedIn company
BranchOut uses Facebook “friends” to expose jobseekers to a wide variety of
connections (FB claims 300 friends will expose you to 30,000 professional
connections)
As of April 2012, there were 25 million users
Adding 3 new users every second
40% join from a mobile device
70% of the US’s 149 million Facebook users log in daily
46% of US small businesses use social media in their media mix
If Facebook were a country, it would be the third largest in the world!
More people check Facebook every day than listen to radio or read a
newspaper.
U.S. Secretary of Labor Hilda L. Solis said: “Linking American job seekers with the resources they need to get back to work is a top priority of the Obama Administration and my department. By leveraging the power of the social web, this initiative will provide immediate, meaningful and ready-to-use information for job seekers and employers, and a modern platform to better connect them.”
www.facebook.com/departmentoflabor
6/7/2012
8
Facebook, the U.S. Department of Labor, the National Association of Colleges and Employers (NACE), DirectEmployers Association (DE), and the National Association of State Workforce Agencies (NASWA) created the ‘Social Jobs Partnership.’ The partnership’s goal will be to facilitate employment for America’s jobless through the use of social networks.
US DOL + Facebook = Social Job Partnership
www.facebook.com/socialjobs
Examples of State Workforce Agency Facebook Pages
6/7/2012
9
A closer look…
A closer look… (Branchout)
6/7/2012
10
Twitter is a microblogging site that uses 140 characters (simple and
complex)
Americans spend 2 hours, 12 minutes per day on Twitter
62.1% of Twitter users are in the US
66.9% of iPhone users who use Twitter are in the US
Used by companies to announce job openings and share info about
their company
Used by job seekers to research job openings and company info
Examples of State Workforce Agency and Federal Facebook Pages
6/7/2012
11
A closer look…
86% of online video watching in the US is done on YouTube (Hulu is #2
with 7%)
48 hours of video are uploaded every minute
Over 3 billion videos are viewed each day
Job seekers use it to upload 30-second elevator speeches about
themselves and longer videos featuring their skills/talents
6/7/2012
12
Examples of State Workforce Agency and Federal Facebook Pages