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Public Engagement in the 21 st Century YPG Presents: Online Social Networking Presented by: Megan Fluke and Eddie Kurtz
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Page 1: Social media

Public Engagement in the 21st CenturyYPG Presents:

Online Social Networking

Presented by: Megan Fluke and Eddie Kurtz

Page 2: Social media

Young Planners GroupPublic Engagement in the 21st Century

About Us

Eddie KurtzBirthday: August 25

Hometown: Kansas City, KS KS

Employers: CirclePoint

Senior Project Associate

Oakland, CA

About me: Using social media for 6 years. Successful track

record building Facebook and Twitter profiles for government clients. Also utilizes

LinkedIn and Foursquare.

Email: [email protected]

Megan FlukeBirthday: May 20

Hometown: Fremont, CA

Employers: Sierra Club, Loma Prieta Chapter

Grassroots Organizer

Palo Alto, CA

About me: Using social media for 9 years. Built several successful

Facebook pages, nearly 1700 friends. Also utilizes LinkedIn, Twitter, and other Web 2.0 tools.

Email: [email protected]

Page 3: Social media

Young Planners GroupPublic Engagement in the 21st Century

What is Online Social Media?

Internet- and mobile-based tools

that allow people to share information

and engage in conversations

Page 4: Social media

Young Planners GroupPublic Engagement in the 21st Century

How I have used Social Media

As for any tool, you should only use social media if it is

USEFUL

I find social media useful to:1.Communicate to large groups of people2.Build and maintain relationships with friends and potential “real-life” friends3.Increase civic engagement4.Get things done

Page 5: Social media

Young Planners GroupPublic Engagement in the 21st Century

How I’ve built a Facebook network

PERSONAL PAGE• In person, I ask: “Are you on Facebook?

Can I add with you??”• “Friend” those I recently met• Place “Add me on Facebook” to the

signature at the end of my emails

ORGANIZATION’S FAN PAGE

• Add “Add us on Facebook” button to our website and all communications

• Request active members within organization to invite their friends

• Ask fans to invite their friends

Page 6: Social media

Young Planners GroupPublic Engagement in the 21st Century

How I use my personal pageIf I’m doing something interesting and want to let my

friends know

Page 7: Social media

Young Planners GroupPublic Engagement in the 21st Century

How I use my personal pageIf I need help doing something

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Young Planners GroupPublic Engagement in the 21st Century

How I use my personal pageIf I want to generate dialogue or support about an

idea

Page 9: Social media

Young Planners GroupPublic Engagement in the 21st Century

How I get fans engagedIf we are hosting an event, we create an event & update

our status

Page 10: Social media

Young Planners GroupPublic Engagement in the 21st Century

How I get fans engagedIf we do anything, we upload pictures of our activity to

our page

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Young Planners GroupPublic Engagement in the 21st Century

How I get fans engagedIf we want people to take action, we ask them to

Page 12: Social media

Young Planners GroupPublic Engagement in the 21st Century

My top three favorite Facebook tools

1. People you may know

Page 13: Social media

Young Planners GroupPublic Engagement in the 21st Century

My top three favorite Facebook tools

2. Linking a friend or event to a status update

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Young Planners GroupPublic Engagement in the 21st Century

My top three favorite Facebook tools3. Top News (Home Page)

Page 15: Social media

Young Planners GroupPublic Engagement in the 21st Century

SF DEM Facebook Page

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Young Planners GroupPublic Engagement in the 21st Century

Bay Bridge Twitter Feed

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Young Planners GroupPublic Engagement in the 21st Century

USDA HungryPests Twitter Feed

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Young Planners GroupPublic Engagement in the 21st Century

I-880 Twitter Feed

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Young Planners GroupPublic Engagement in the 21st Century

THANK YOU!

Presented by: Megan Fluke and Eddie Kurtz