Social media 26 03 12

Social Media – A Marketing Perspective

U of A, March 2012

The world is now blue!

Source: http://vincos.it/world-map-of-social-networks/ 2

TheGlobe.com

Some key social media milestones....

1994 1996 1999 1997 2002 2003 2004 2006 2007 2011

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Breaks down the borders...

Breaks within..

Everything is everybody's business...

Social media connects

Source: http://socialmediatoday.com/david-amerland/344152/how-social-media-changing-world 4

Did it replace the need for a central

leader?

Impossible to control or shut down?

It may not necessarily have a definite

political theme?

The Arab Spring

Picture Source: http://www.slideshare.net/thomscotch/role-of-social-media-in-

tunisian-and-egyptian-uprisings 5

Social Media in

Marketing why ??

Computers were meant to improve

productivity... And then...

Somebody invented Internet!!!

Worse still somebody created social

media!!!

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It is everywhere!

Source : comScore Media Matrix, October 2011. comScore State of Social Media, Online Marketing Institute London. 8

If you are online.. You must be on...

Source : comScore Media Matrix, October 2011. comScore State of Social Media, Online Marketing Institute London. 9

The rise of the social empire

Source : comScore Media Matrix, October 2011. comScore State of Social Media, Online Marketing Institute London. 10

Facebook all the way..

Source : comScore Media Matrix, October 2011. comScore State of Social Media, Online Marketing Institute London. 11

IAB Canada : Canadian Internet publisher’s revenues 1998-2011 (in

millions of dollars)

Sources : 1998-2001 : IABC & PwC, 2002-2009 : IABC & Ernst & Young, 2010-2010 : eMarketer, 2011 : PwC eMarketer

455$M 2,4$B

400$M 2,1$B

+16% estimated 2009 to 2010+15% projected 2010 to 2011

No wonder the $$ start pouring

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Some who have

done it well...

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They have done the basics...

Reach Engage Convert

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Paranormal Activity

Empower

Celebrity premiere parties were held

around 13 college campuses to raise

interest

Horror fans were taped watching the film to

show their reactions

Promo clips and fan reactions were posted

on many social networking sites

The Twitter campaign released new info

during Twitter’s slowest hours- 2-6 AM

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Diesel

Connect with the real experience

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Smirnoff

Its all about sharing

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So how is the future

looking like...

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News can spread faster than ever imagined..

Kony 2012 – 80 million views in 10 days

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A potentially $50 billion industry

Source : comScore Media Matrix, October 2011. comScore State of Social Media, Online Marketing Institute London. 20

But its still underused

Source : comScore Media Matrix, October 2011. comScore State of Social Media, Online Marketing Institute London. 21

What’s in it for

YOU...

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How am I doing?

Define Measure Improve

•Define what you want – What is your goal - Remember why

you started this in the first place

•Try to measure what you are trying to do – if not hard

metrics at least soft metrics

•Assess and re assess what you are doing

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�Facebook Analytics

�Topsy

�Youtube Insights

�Tweetstats

�Crowdbooster

�Kloutscore

�Social mention – the Google alert for social media

�Google analytics / Stat counter – for blog counts

Some simple but effective tools...

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•Be human, Be a good listener

•Engage your audience

•Avoid the noise

•Remember the purpose of the specific medium and act

accordingly

•Internet has a stronger memory than elephants

Remember social media is a mean to an end...

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Social Media – A Marketing Perspective

U of A, March 2012

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