26 MOBILE AND SOCIAL MEDIA STATISTICS TheSocialSME.co.uk
Dec 17, 2014
26 MOBILE AND SOCIAL MEDIA
STATISTICS
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of global users access social media through mobile devices
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71%
Source: Search Engine Journal
In Europe, this decreases slightly to 66%*
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*users accessing social through mobile devices
Source: Search Engine Journal
of the total European population access social
through mobile
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26%
Source: We Are Social Global Digital Report 2014
active mobile users in Europe (78% of population)
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576 million
Source: We Are Social Global Digital Report 2014
active mobile subscriptions (connections) in Europe
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1,024 billion
Source: We Are Social Global Digital Report 2014
That is an average of 1.78 mobile subscriptions per
unique user
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Source: We Are Social Global Digital Report 2014
That equates to 139% mobile penetration in
Europe
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Source: We Are Social Global Digital Report 2014
Only 35% of the world has access to the internet,
while mobile device penetration has reached
93%.
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Source: We Are Social Global Digital Report 2014
A recent UN report found that mobile phones are more
ubiquitous than indoor plumbing
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25% of smartphone owners ages 18–44 say they “can’t recall the last time their smartphone wasn’t
next to them"
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Source: MarketingProfs
1.01b mobile monthly active users as of March 2014 (79% of total users access through mobile)
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Source: InsideFacebook
556mDAILY mobile active users
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Source: InsideFacebook
75% of the engagement on a post
happens in first 5 hours
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Source: Wise Metrics
23%of Facebook users login at
least 5 times per day
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Source: MarketingProfs
Facebook accounts for
60.3% of all mobile sharing
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Source: ShareThis Report
Facebook owned Instagram and Messenger
both have 200+ million monthly active users
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927 millionhours are spent on
Facebook mobile apps every month
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Source: EveryPost Report
78% of Twitter's active users are
on mobile
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Source: Twitter
500 million Tweets are sent per day
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Source: Twitter
60%of Twitter’s ad revenue is expected to come from
mobile advertising by 2015
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Source: eMarketer
41% of LinkedIn visits are via
mobile
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Source: LinkedIn
44kthe average number of daily
LinkedIn mobile Job applications
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Source: LinkedIn
40% of total YouTube traffic
comes from Mobile
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Source: YouTube
1 billion the average YouTube mobile
videos views per day
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Source: YouTube
19.1 million monthly unique visitors to
YouTube in the UK
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Source: YouTube
Read the full article here.
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