SOCIAL MEDIA 101 How to Get Started on Facebook Alumni Senate | April 16, 2010
Social media 101 - alumni senate 2010
May 26, 2015
This is a joint presentation that Don Schindler, Garrett Kuk and I gave at the 2010 Notre Dame Alumni Senate.
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SOCIAL MEDIA 101How to Get Started on Facebook
Alumni Senate | April 16, 2010
AGENDA
Overview of social media Primer on Facebook Social media’s role in your communications Facebook best practices Setting up a Facebook group Marketing events through Facebook How to get your first 25 members Q&A
WHAT IS SOCIAL MEDIA
Back in day, media was fed to us.Flickr CC @abbybatchelder
WHAT IS SOCIAL MEDIA
Slides 3–6: Don Schindler to fill in
Pick what we want.Make what we want.Share what we want.
Flickr CC @Masahiro Ihara
WHAT IS SOCIAL MEDIA
Image by @scottyhendo
WHAT IS SOCIAL MEDIA
Image by @scottyhendo
WHAT IS SOCIAL MEDIAUsers desire it.Users expect it.Users demand it.
Flickr CC @Ⅿeagan
COMMUNICATIONS CHANNELS
Social Media
Website
Newsletters
Direct Mail Broadcast Email
alumni.nd.edu
nd.edu
Alum publications
University social media
BENEFITS OF FACEBOOK
Convenient way to reach your target audience Allows you to publicize events Can obtain feedback from your constituents It’s cost-effective and easy
CLUBS, CLASSES AND ALUMNI GROUPS ON FACEBOOK
ND Clubs91 clubs have Facebook groups; 6,200 total members
ND ClassesAbout 25 class-related Facebook groups
ND GroupsEach of our minority alumni networks has a Facebook group
BEST PRACTICE #1
Facebook Group (vs. a page)
BEST PRACTICE #2
Accessibility: Global group, straightforward name and logo
BEST PRACTICE #3
Fresh Content: Events, photos, links
BEST PRACTICE #4
Multiple Administrators
BEST PRACTICE #5
Promote Your Group
BEST PRACTICE #6
Timely responses
MARKETING EVENTS THROUGH FACEBOOK
Create positive social pressure Use RSVP feature Update event if details change
HOW TO GET YOUR FIRST 25 MEMBERS Send broadcast email to your constituents Include link on your website Write an article for your newsletter Promote the group at your events Get all of your officers/board members/committee
chairs to join
QUESTIONS
CONTACT US
Garrett Kuk [email protected]
Don Schindler [email protected]
Josh Stowe [email protected]
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