- 1. SOCIAL MEDIA 201 Maximizing the Potential of Social Media
Alumni Senate|April 16, 2010
2. AGENDA
- Setting Objectives for Social Media
- Overview of LinkedIn and Best Practices
3. SETTING OBJECTIVES
4. FACEBOOK BEST PRACTICES
- Facebook group (vs. a page)
- Accessibility: Global group,
- Fresh content: Events, photo, links
5. LINKEDIN
- Online professional network started in 2003
- 65 million members in 200 countries
- 15,100 verified Notre Dame alumni members of the Notre Dame
Alumni Network
6. LINKEDIN BEST PRACTICES
- Complete personal work history
- Connect with co-workers, professional organizations,
classmates, etc.
- Contribute expertise to online discussions
7. LINKEDIN BEST PRACTICES
- Who does the Notre Dame Network know?
- What can you offer theNotre Dame Network?
8. TWITTER
- Social networking and micro-blogging service started in
2006
- Enables readers to send and read text-based messages (tweets)
that are up to 140 characters
- Tweets are displayed on your profile page and are delivered to
your subscribers/followers
9. TWITTER
- ND_news broadcastedUniversity news
- Twitter.nd.edu find Notre Dame
10. RESPONDING TO COMMENTS
- Provide reliable information
- Eliminate or ignore clear disinterest
11. RESPONDING TO COMMENTS
- Social media is very much a two-way channel
- Identify the type of feedback
-
- Straight-forward problems
-
- Trolling/spam doesnt require a response
12. REFINING YOUR STRATEGY
- Listen to your constituents
- Keep up with social media
13. QUESTIONS
- Garrett Kuk[email_address]
- Josh Stowe[email_address]