Social Marketing Arsenal And Creative Ammunition Oren Todoros Affilicon Israel June 2009

Social Marketing Arsenal And Creative Ammunition

You think your product can’t be “Social? ”

WD40 wd40uses.com

YellaFella -TreatedWoodyellafella.com

These Brands CARE.It’s all about 2 way conversation

Reevaluate what you do,Do what you love.

Gary VaynerchuckWineLibrary.com350k Followers – Book deals – Millions of $ of wine sold

iJustine a.k.a Justine EzarikTastyblogsnack.comA freelance graphic/web designer and video editor. Turned spokesperson for AT&T

Methods of Social Media

Guy Kawasaki Approach

-VS-

Targeted Approach

Accumulate as many followers as possible while being nice enough not to be called a spammer.

Segment your followers, build a cluster of industry leaders, interact and build brand equity.

Social Media Arsenal & Creative Ammunition

Micro Blogging

Tracking the Conversation

• Ping.fm – Micro Blog Broadcasting.•WeFollow.com – Twitter Directory of users based on keywords. • Twollow.com – Mass follow users based on keywords.• TweetLater.com – Scheduled Tweets and various tools.• Tubemogul.com – Broadcast to all video tube sites

• FriendFeed.com - Build a customized feed of content based on your “friends” • Google Blog Search / Google Alerts – Search the Blogosphere.• Boardtracker.com – Search the biggest database of forums and message boards.

Switching from ME to WE

Quick Tips to keep in mind

Up and Coming Social Networks

• If your market isn’t on Twitter then, you shouldn’t be either.• Remember it’s “Social” not “Sales” • Learn from others.• Social happens in the real world, events, meet-ups, etc…• Get involved in blog & site comments.• YouTube: The Second Largest U.S. Search Engine.

• Multiply.com - a social network with a heavy focus on sharing media.• Blip.fm - a social network based on musical tastes.• Qik.com – Life casting / video streaming from your mobile phone!• HYPick.com – Conversation based, No Voting System.

Cool, But how do we know if it’s working?Ask Skittles

• Social media marketing is in its infancy, think longer term.• Don’t think ROI, Thin ROV = Return on Value.• The Real Cost, Is Time.

Oh, by the way…

Your competitors may already know all this…

Key Takeaways

• Care.• Interact, A LOT.• Social networks come and go. Be ready for change.• Get involved early. • 20 Hours of Video Uploaded Every Minute! Video — learn to use it. • Monetize. Who better than YOU?