Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - [email protected]- personalizemedia.com - muvedesign.com SOCIAL - Interactive Personal TV SPAA 2009 Internet Protocol TV Session Producer: Gary Hayes, Director of LAMP, AFTRS, CCO MUVEDesign Speakers: Lisa Gray, Head of Content, The Feds Siobhan Mulholland, Creative Director, Dubz.tv, UK Marshall Heald, Head of Online, SBS Arul Baskaran, Acting Head of Multiplatform Production, ABC Courtney Gibson, Dir. of Programmes, Southern Star Ent. nteractive ersonal
Accompanying post here http://www.personalizemedia.com/social-tv-reloaded/
Gary's opening 10 minute presentation at the Screen Producers Association of Australia conference in Nov 2009. This sets the stage as to the battle between open broadband and closed walled garden IPTV but also the issue with conversation around TV happening away from the content producer - who is often not listening.
A distinguished panel showed their perspectives and issues addressed at the end are included on the last slide.
TV is in major transition where it is evolving from just scheduled broadcast to being always-on, participatory and social. Its traditional audience is now fully engaged with Social Media and here they effectively become ‘programme’ and content makers for each other but, in the backchannel, they still drive conversation around traditional, compelling broadcast content. There are many challenges ahead and this session will look at innovations across broadband and IPTV, latest business models, new advertising models and latest video web 2.0 mash-ups.
We will also try to answer questions such as, is IPTV a valid platform for video producers? Where are the opportunities across on-demand platforms and is the old advertising model really broken? Is audience contributed online content sustainable at scale and what are the challenges of broadcasting and delivering on-demand? Is there a role for a public service broadcaster in a commercially driven IPTV landscape. IPTV used to stand for ‘Internet Protocol TV’ but in today’s Social Media world perhaps it really means Interactive and Personal TV.
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Transcript
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesignlamp.edu.au - [email protected] - personalizemedia.com - muvedesign.com
SOCIAL - Interactive Personal TVSPAA 2009
Internet Protocol TVSession Producer:
Gary Hayes, Director of LAMP, AFTRS, CCO MUVEDesign
Speakers:
Lisa Gray, Head of Content, The Feds
Siobhan Mulholland, Creative Director, Dubz.tv, UK
Marshall Heald, Head of Online, SBS
Arul Baskaran, Acting Head of Multiplatform Production, ABC
Courtney Gibson, Dir. of Programmes, Southern Star Ent.
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesignlamp.edu.au - [email protected] - personalizemedia.com - muvedesign.com
SOCIAL - Interactive Personal TVSPAA 2009
IPTV Triple Play - same as Broadband DIY Play ?
TV Telephony
Internet MobileGames
Numbers from Point Topic there were 21.8 million IPTV subscribers at the end of 2008. This broke down by region as follows:
• Region 2007 Q4 2008 Q4• Western Europe 7,045,860 10,388,000• North America 1,774,671 3,835,544• South & East Asia 1,840,000 3,615,000• Asia-Pacific 2,199,828 3,082,182• Eastern Europe 465,223 884,466• Latin America 8,991 21,495• Middle East & Africa 10,000 10,000• Global Total 13,344,573 21,836,687
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesignlamp.edu.au - [email protected] - personalizemedia.com - muvedesign.com
SOCIAL - Interactive Personal TVSPAA 2009
MOPA TV / Sleuths / No 1 StarPartnering with RDF Digital USA, Sleuths will be the first television show in the United States to let audiences become part of the storyline.
TV Asahi used MoPA-TV to create a brand new show called "Number One Star Maniac – Quiz",
After the trial round, the first round of questions attracted 47,845 people to register and participate. By the end of the first round, a cumulative total of 70,028 responses had been received. Viewers showed a greater interest in the more challenging questions asked during the second round in which there were 163,395 cumulative responses in total
"mobile participation television"
Finally a glimpse into future...actually this is now!
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesignlamp.edu.au - [email protected] - personalizemedia.com - muvedesign.com
SOCIAL - Interactive Personal TVSPAA 2009
QUESTIONS FOR THE PANEL TO TACKLE•From audience perspective, will there be an appetite for IPTV as open web content is readily available!•Public service TV - is it now obliged, even mandated to host meaningful two way conversation around programming?•Making money - Given social media is people powered what value do pro content makers actually bring to their party, what can be monetized?•Technical - What do traditional linear producers need to do to create content for IP or Web Social TV? Why bother? Too much effort? What is the ROI, really?•What if we do nothing? A question about TV & Film just carrying on business as normal. What might happen? Are communities out of our control already? •Future tech. Things are moving pretty quickly. Promise of ubiquitous IP(interactive & personal)TV, mobile & augmented reality and solid multi-platform integration...is this an arena the panellists want to play in?
About the panel•Lisa Gray - Head of content for Feds, Interactive Prod company, for past 2 years. In the past snr producer on 3 mobile and 10 yrs in TV prod
•Siobhan Mulholland - Award winning producer, commissioning editor & now creative director at Dubz.tv a multi platform dev agency
•Arul Baskaram - Heads up the Multi Platform operation at ABC TV. Looks after internet innovation, tools and apps as well as social commnities around ABC on the web. He looks after ABCʼs iView and podcasting.
•Marshall Heald - Manager of Digi Media at SBS but over past 10 years developed multi platform projects with Telstra, Qantas, FTO, ABC, SAFC, OzCo and many more
•Courtney Gibson - Newly established as Dir of Progs at Southern Star, wholey owned by Endemol of course. She spent 6 years running Arts, Ent & Comedy at ABC and prior to that producer & commissioning editor for 5 years at SBS