Images Are The New Headline
Social Images Panel - SIC2012
Jun 09, 2015
Social Images Panel
Karen O’Brien, Wunderman (moderator)
Marissa Brooks, glassybaby
Yoli Chisholm, Microsoft
Shauna Causey, Decide.com,
Ken Leverenz, Getty Images
Images are the New Headline
A picture is worth 1,000 words and In social media images are becoming more important than ever. We only need to look to Instagram, Facebook cover photo, Tumbler and Pinterest as examples of how powerful images have become. In this new paradigm, marketers need an image strategy for social media that goes beyond their brand. In this session we will look at several leading brands that are using images in innovative ways through social media to drive traffic, engagement and revenue.
Karen O’Brien, Wunderman (moderator)
Marissa Brooks, glassybaby
Yoli Chisholm, Microsoft
Shauna Causey, Decide.com,
Ken Leverenz, Getty Images
Images are the New Headline
A picture is worth 1,000 words and In social media images are becoming more important than ever. We only need to look to Instagram, Facebook cover photo, Tumbler and Pinterest as examples of how powerful images have become. In this new paradigm, marketers need an image strategy for social media that goes beyond their brand. In this session we will look at several leading brands that are using images in innovative ways through social media to drive traffic, engagement and revenue.
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Transcript
- 1. Images Are The New Headline
2. Images Are The New HeadlineKaren OBrienWundermanKen LeverenzGetty ImagesYoli ChisholmMicrosoftMarissa BrooksglassybabyShauna CauseyDecide.com#SIC2012 3. HOW WE LOOK NOW//4 Visual Trends from SocialMedia Ken Leverenz Getty Images 4. Yoli ChisholmDigital Innovation LeadMicrosoft 5. Imagery: Key Moment of TruthINSPIRE DESIREINSPIRE DELIGHTINSPIRED DESIGNINSPIRE DIALOGUE 6. PORN FORPRODUCT 7. INSPIRE DESIRE 8. WANT 9. INSPIRE DELIGHT 10. DISCOVER 11. SEARCH 12. INSPIRED DESIGN 13. BEAUTY 14. INSPIRED DESIGN 15. INSPIRE DIALOGUE 16. Marissa Brooks Digital Media Manager 17. @ShaunaCausey Decide.com & SMC Seattle 18. Images a 360 view: Storytelling Sharing data Garnering feedback Informing product decisions Incorporating websitedesigns Fostering a participatorymarketing culture 19. Storytelling and sharing data 20. Using images to inform design 21. Creating a participatory product and marketingculture 22. Featuring FanFaves 23. @ShaunaCausey / @Decide
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