SolidData online panel is actively-managed and built from scratch. Panel is research-only, wholly owned and built in a consistent manner to ensure that the panel is responsive, balanced and reliable – the foundations for a quality research. Panel management is compliant with all relevant market research industry standards, data protection and privacy laws. SolidData panels are proprietary panels. We are not a panel aggregator. SolidData proprietary online access panels are managed exclusively for SolidData researchers, providing greater control over the type and frequency of surveys delivered to individual panellists. SolidData client list includes marketing and research agencies as well as international research companies that don’t have their own panels in the Baltic States. Delivering to clients with specific needs for technical programming and a demand for high quality standards, SolidData has gained an excellent experience in implementing various research projects during past 6 years. Price for a sample is calculated based on 3 main criteria: Samples for online studies are drawn from the panel according to client’s specification (either demographically representative, or targeted) and randomly selected within the data base, according to the quotas set in the questionnaire. SolidData can target the respondents based on various criteria: − If the required criteria are based on already known socio-demographic profile within our data base, we can target directly those respondents that correspond to these criteria. − If the required criteria is very narrow (e.g. users of Fructis shampoo), we usually add a filter question at the beginning of the survey. Panel book in the Baltic states SolidData Sample size Target group criteria and quotas Length of an interview
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SolidDataonlinepanelisactively-managedandbuiltfromscratch.Panelisresearch-only,whollyownedand built in a consistentmanner to ensure that the panel is responsive, balanced and reliable – thefoundations for a quality research. Panelmanagement is compliantwith all relevantmarket researchindustrystandards,dataprotectionandprivacylaws.
SolidData panels are proprietary panels.We are not a panel aggregator. SolidData proprietary onlineaccesspanelsaremanagedexclusivelyforSolidDataresearchers,providinggreatercontroloverthetypeandfrequencyofsurveysdeliveredtoindividualpanellists.
SolidData client list includes marketing and research agencies as well as international researchcompaniesthatdon’thavetheirownpanelsintheBalticStates.Deliveringtoclientswithspecificneedsfortechnicalprogrammingandademandforhighqualitystandards,SolidDatahasgainedanexcellentexperienceinimplementingvariousresearchprojectsduringpast6years.
Priceforasampleiscalculatedbasedon3maincriteria:
Samples for online studies are drawn from the panel according to client’s specification (eitherdemographicallyrepresentative,ortargeted)andrandomlyselectedwithinthedatabase,accordingtothequotassetinthequestionnaire.SolidDatacantargettherespondentsbasedonvariouscriteria:
− Iftherequiredcriteriaarebasedonalreadyknownsocio-demographicprofilewithinourdatabase,wecantargetdirectlythoserespondentsthatcorrespondtothesecriteria.
− If the requiredcriteria is verynarrow (e.g.usersof Fructis shampoo),weusuallyadda filterquestionatthebeginningofthesurvey.
PanelbookintheBalticstatesSolidData
Samplesize
Targetgroupcriteriaandquotas
Lengthofaninterview
Onlinepanelrecruitment
Onlinepanelquality
Duringtherecruitmentprocessthenewpanellistsareinformedandtheyagreetoparticipateinthemarketresearchsurveys.Voluntary
basiscomeandgo.
Mainprinciplesofthe
panelm
anagem
ent
Regularpanelscreeningtoremoveunresponsiveandlow-qualitypanellists
Representativetothenationalpopulation
1
2
3
Honestrespondents Participatinginthestudy,respondentsgivehonestanswersandavoid
givingmisleadinganswers.
Engagedrespondents Providewellthought-throughanswersandavoidgivingsuperficial
answers(eliminatingspeedersandstraightliners).
Professionalrespondents Toavoidfakeorduplicateparticipationinthesurveysaimedtoreceive
higherchanceintheprizedraws,SolidDatacarefullyselectsprizeschemes.Amongothers,SolidDataregularlyorganizessurveyswithno
prizeorbonusschemes.
Uniquerespondents Respondentsarewhotheysaytheyare.
Screeningofe-mailaddresses.
Mainprinciplesofthe
qualityproced
ure
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2
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Socio-demographicprofileofOnlinePanelinEstoniaSizeofthepanel:15000respondentsDataupdatedon01.07.2017Personalincomelevelpermonth,net:
Incomelevel %ofOnlinePanelNoincome 4%Till299EUR 14%300–499EUR 21%500–699EUR 20%700-999EUR 22%1000EURandmore 19%Householdincomelevelpermonth,peroneperson,net:
Incomelevel %ofOnlinePanelTill299EUR 22%300–599EUR 42%600–799EUR 18%800EURandmore 18%SizeofhouseholdNumberofpeopleinthehousehold %ofOnlinePanel
1 18%2 39%3 19%4 17%5andmore 7%Administrativeterritory
Territory %ofOnlinePanelHarjucounty 44%
Tallinn 32%Hiiucounty 1%Ida-Virucounty 12%Jõgevacounty 2%Järvacounty 2%Läänecounty 2%Lääne-Virucounty 4%Põlvacounty 2%Pärnucounty 6%Raplacounty 3%Saarecounty 2%Tartucounty 12%
Tartucity 8%Valgacounty 2%Viljandicounty 4%Võrucounty 2%
Age
Age %ofOnlinePanel15-19years 7%20-29years 20%30-39years 20%40-49years 19%50-59years 19%60-69years 15%Gender
Gender %ofOnlinePanelMale 46%Female 54%Language
Mainlanguage %ofOnlinePanelEstonian 70%Other(mainlyRussians,Ukrainians,Belarusians)
30%
Industryofemployment
Industry %ofOnlinePanelWholesaleandretailtrade 20%Manufacturing 14%Education 9%Accommodation,catering,otherservices 10%Buildings,construction,realestate 8%Transportationandstorage 7%Healthandsocialwork 7%Publicadministration 6%Administrativeandsupportservices 5%Professional,scientificandtechnical 3%Financial,insuranceactivities,banking 3%Arts,entertainment 2%Other 6%Levelofoccupation
Occupation %ofOnlinePanelHighandmiddlelevelmanager(companyordepartmentmanager) 8%Professionals,specialistsworkingatoffice 39%Plant,warehouseandotherphysicalwork 20%Service,salesandsupportworkers 13%Craftandrelatedtradesworkers 12%Otherlevel 9%
Socio-demographicprofileofOnlinePanelinLithuaniaSizeofthepanel:25000respondentsDataupdatedon01.07.2017Personalincomelevelpermonth,net:
Incomelevel %ofOnlinePanelNoincome 6%Till299EUR 25%300–499EUR 23%500–699EUR 19%700-999EUR 15%1000EURandmore 12%Householdincomelevelpermonth,peroneperson,net:
Incomelevel %ofOnlinePanelTill299EUR 31%300–599EUR 41%600–799EUR 12%800EURandmore 16%SizeofhouseholdNumberofpeopleinthehousehold %ofOnlinePanel1 13%2 35%3 22%4 20%5andmore 10%AdministrativeterritoryTerritory %ofOnlinePanelVilniuscounty 30%Kaunascounty 22%Klaipedacounty 12%Siauliaicounty 11%Panevezyscounty 6%Utenacounty 5%Telsiaicounty 4%Alytuscounty 4%Marijampolecounty 3%Tauragecounty 3%AgeAge %ofOnlinePanel15-19years 11%20-29years 20%30-39years 19%40-49years 21%50-59years 17%60-69years 12%
GenderGender %ofOnlinePanelMale 46%Female 54%LanguageMainlanguage %ofOnlinePanelLithuanian 93%Other 7%IndustryofemploymentIndustry %ofOnlinePanelWholesaleandretailtrade 23%Manufacturing 9%Education 8%Accommodation,catering,otherservices 13%Buildings,construction,realestate 6%Transportationandstorage 4%Healthandsocialwork 4%Publicadministration 7%Administrativeandsupportservices 5%Professional,scientificandtechnical 2%Financial,insuranceactivities,banking 4%Arts,entertainment 2%Other 12%LevelofoccupationOccupation %ofOnlinePanelHighandmiddlelevelmanager(companyordepartmentmanager) 5%Professionals,specialistsworkingatoffice 44%Plant,warehouseandotherphysicalwork 17%Service,salesandsupportworkers 17%Craftandrelatedtradesworkers 4%Otherlevel 13%
Socio-demographicprofileofOnlinePanelinLatviaSizeofthepanel:28000respondentsDataupdatedon01.07.2017Personalincomelevelpermonth,net:
Incomelevel %ofOnlinePanelNoincome 4%Till299EUR 16%300–499EUR 23%500–699EUR 27%700-999EUR 20%1000EURandmore 10%Householdincomelevelpermonth,peroneperson,net:
Incomelevel %ofOnlinePanelTill299EUR 32%300–599EUR 42%600–799EUR 15%800EURandmore 11%SizeofhouseholdNumberofpeopleinthehousehold %ofOnlinePanel
1 8%2 30%3 25%4 23%5andmore 14%AdministrativeterritoryTerritory %ofOnlinePanelMainregions: Riga 34%RigaDistrict 20%Vidzemeregion 11%Zemgaleregion 12%Kurzemeregion 12%Latgaleregion 11% Largestcities: Riga 34%Daugavpils 3%Jelgava 5%Jekabpils 1%Jurmala 3%Liepaja 4%Rezekne 1%Valmiera 2%Ventspils 2%
AgeAge %ofOnlinePanel15-19years 7%20-29years 20%30-39years 19%40-49years 20%50-59years 20%60-69years 14%GenderGender %ofOnlinePanelMale 49%Female 51%LanguageMainlanguage %ofOnlinePanelLatvian 68%Other(mainlyRussians,Ukrainians,Belarusians)
32%
IndustryofemploymentIndustry %ofOnlinePanelWholesaleandretailtrade 14%Manufacturing 10%Education 7%Accommodation,catering,otherservices 9%Buildings,construction,realestate 10%Transportationandstorage 6%Healthandsocialwork 5%Publicadministration 11%Administrativeandsupportservices 8%Professional,scientificandtechnical 1%Financial,insuranceactivities,banking 8%Arts,entertainment 1%Other 10%LevelofoccupationOccupation %ofOnlinePanelHighandmiddlelevelmanager(companyordepartmentmanager) 9%Professionals,specialistsworkingatoffice 43%Plant,warehouseandotherphysicalwork 18%Service,salesandsupportworkers 15%Craftandrelatedtradesworkers 5%Otherlevel 10%
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