Social Media as an Agent for Change Kaila Colbin From Retweet to Revolution @kcolbin Social Enterprise Conference Wednesday 23 May 2012
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Social Media as an Agent for Change
Kaila Colbin
From Retweet to Revolution
@kcolbin
Social Enterprise ConferenceWednesday 23 May 2012
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get engagedget motivated
learn
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clicktivism
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slacktivism
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1,000,000 new users15,000 new petitions
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>$311 million in loans>750,000 recipients
98.92% repayment rate
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19 of 41Kaila ColbinSocial Enterprise Conference @ CeBIT Australia 2012 Credit: Capucine Bailly/Redux
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protest7 not.
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#eqnz
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five principles
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1. make it simple
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31 of 41Kaila ColbinSocial Enterprise Conference @ CeBIT Australia 2012 Credit: Sydney Morning Herald
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2. speak their language
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3. find the kitchen
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4. provide tools for leverage
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5. “enhero”
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thank you
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