Social CRM #dmf10 Kris Hoet (Duval Guillaume) Eric de Bellefroid (Selligent)
Social CRM
Nov 29, 2014
My presentation from Digital Marketing First on Social CRM
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Social CRM#dmf10
Kris Hoet (Duval Guillaume)Eric de Bellefroid (Selligent)
“The customer is at the centre of everything we
do”
Is that so?
6
The consumer decision journey
• Why the customer should be even more at the centre of everything we do
CRM
Contact data management
Transactions history
Personalized communication
Preferences / lead generation
consumer
I AM
I BUY
I’M in TOUCH
I PREFER
CRM that leverages the social web
(I’m sure someone else around here will have some slides around the importance of the social web)
SOCIAL CRM
=
?
THANK YOU
Ability to execute.
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