Social Commerce Webinar

Social Commerce

Webinar Series

July 28, 2010

1

2

Agenda

photo

photo

Hallmark Case Study

David Saville, Product Manager Hallmark

Psychology of Social Shopping

Dr. Paul Marsden, Social Commerce Today

SOCIAL COMMERCE WEBINAR

Alvenda Introduction

Wade Gerten, CEO & Founder Alvenda Inc.photo

2

3

Who is Alvenda

“Through our collaboration with

Alvenda, we have now opened

millions of stores.”

Jim McCann

CEO, 1-800-Flowers

“With this revolutionary social

selling tool, we have transformed

social network selling from door-to-

door to wall-to-wall.”

Claudia Poccia

Global President, Mark Cosmetics


“Alvenda opens first store on

Facebook”

“Future of ecommerce”

“Let your fans shop without

leaving Facebook.”

“Social shopping takes on new

meaning with Alvenda‟s News Feed

purchasing.”

“Alvenda is opening stores in

Facebook‟s most valuable real

estate - the News Feed.”

“Seamless shopping”

“First to launch a full service

storefront on Facebook”

3

4

Facebook & Other

WebsitesYour Store

CustomersCustomers


4

5

Your Store

Facebook & Other

Websites

Customers


5

6

CustomersCustomersOpen Stores on

Brand

Facebook Pages


6

7

Open Stores on

Facebook Home Pages

via the News Feed


7

8

Open Stores on

Facebook Home Pages

via the News Feed


8

9

Share Entertaining

Content - Commerce

Enabled


9

10

Open Stores on

Facebook Home Pages

via the News Feed


10

11

Customers Can Share

your Store


11

12

Customers Can Share

your Store


12

13

Open stores

thousands of

other

websites


13

14

Open stores

thousands of

other

websites


14

15

Your Store

Customers

Facebook & Other

Websites

Create an

Advocate

Marketing

Network

Your Store

Customers

Facebook & Other

Websites


15

16

Welcome back, Amanda Modi$475 SHOEBUCKS

Create an

Advocate

Marketing

Network


16

17

Create an

Advocate

Marketing

Network


17

18

Amanda Jean Modi

Create an

Advocate

Marketing

Network


18

19

Create an

Advocate

Marketing

Network

Amanda Jean Modi


19

20

Create an

Advocate

Marketing

Network

Amanda Jean Modi

Amanda Jean Modi


20

21

✓Open Millions of Selling

Opportunities

✓Empower Advocacy

✓Grow Revenue &

Engagement

✓Leverage Existing IT

Facebook

PagesPublisher

Sites

Your

Store


21

22

Agenda

photoPsychology of Social Shopping





photoHallmark Case Study


22

Hallmark Social Commerce Channel

July 28, 2010

David Saville

[email protected]

23

mailto:[email protected]

24

Hallmark Store on Facebook

Hallmark partnered with Alvenda, a Facebook-preferred

application developer, to develop the store.

Facebook‟s 400+ million users can now create and send

personalized Hallmark Cards to their friends and family

without leaving Facebook


24

25


Consumer Needs:

-Help make sending a card easier (because it IS a more thoughtful option, I just don‟t

have the time or energy)

-Help me find the right card for my needs anytime

-Help me add my personal touch to greeting cards to make them „just right‟


25

26


From the Shop Tab on the Hallmark Fan Page

(www.facebook.com/Hallmark)


26

http://www.facebook.com/Hallmark

27


Full featured WYSIWYG Personalization for text and

photos


27

28


Address and Pay without leaving Facebook!


28

29

Hallmark Store on Facebook:

Beyond the FanpageNews Feed Shopping – Consumers will have the ability to shop for Hallmark

personalized greeting cards without leaving their news feeds

Partnership opportunities – Work with other fan pages to sell Hallmark products to their

fan bases

Existing Retail relationships

Existing Licensor relationships

Complementary fan bases


29

30

Hallmark Store Across the Web

Shop-able ads placed across the web in

banner spaces. Shops expand on the

page offering the ability to browse,

personalize and ship without leaving the

original web page.


30

31

Hallmark Store Across the Web:

Next- Distributed Card Departments

Like the Facebook store, Alvenda also

potentially gives us the ability to open

„permanent‟ stores on other appropriate

websites – picture the expanded shoplet

framed with partner site‟s header, footer,

and left nav


31

32

Hallmark Social Calendar:

Application Overview

Consumer Insights

Be where I am

Help me never miss a moment

Help me stand out from the clutter


Facebook Application

Free calendar & reminders

Point/Coin based virtual gifts/cards

Earn points the more you connect

See what type of connecter you are


32

33




33

34


Wall Wishes, 5 Coins

Wall Wishes Overview

Stand-out from clutter insight

Designed to work best within

Facebook environment

Bite-sized flash

5-8 seconds

Editorial driven visual concept

Plays in space

Message/personalization in

comment box


34

35


Dual CurrencyDual Currency

-Points

-Coins

Payment Options

-Facebook Credits

-Paypal

-Credit Cards

-Earn Coins via Offers – potential

tie to incent Alvenda card

purchases


35

36

Agenda




photoHallmark Case Study


photoPsychology of Social Shopping


36

37


How Social

Commerce

Works

A 15 Minute Primer

on Social Psychology

of Social Shopping

37

38


Social Intelligence | The

ability to understand and

learn from each other and

profit from social situations

38

39


Humans use social intelligence to inform all sorts of

decisions, including shopping decisions...

39

40


Social Commerce | Helping people connect where they buy,

and buy where they connect

40

41




41

42




42

43




43

44


Why on Earth would you want to help customers make

smarter decisions?

44

45


1. Happy Customers buy more and refer more

45

46


2. Happy customers cost less to serve and are less price

sensitive...

46

47


3. We can load the dice in our favor!

Six Social Intelligence Biases

47

48


Social Proof | If other people “like me” use and like

something, then I‟ll try it

48

49


Liking | If other people “I like” use and like something, then

I‟ll try it

49

50


Authority | If an expert, whether I know them or not uses and

likes something, then I‟ll try it

50

51


Scarcity | If access to something is limited for others, then I‟ll

try it

51

52


Consistency | If I‟ve made a public commitment that

suggests I like something, then I‟ll try it

52

53


Reciprocity - If someone does me a favor, then I‟ll

reciprocate

53

54


Thanks!

http://socialcommercetoday.com

54

Social Commerce Webinar

Technology

social network

hallmark store

facebook hallmark

millions of stores

alvendas news feed

ceo founder alvenda

amanda modi

personalized hallmark