Social Commerce. Contents 1. Understanding Of Social Commerce -What is social commerce? -How it works? 2. Social Commerce Analysis -Pros and cons -Case.

Social Commerce

2 기 교육팀 이소연

Social Commerce

Contents

1. Understanding Of Social Commerce -What is social commerce? -How it works?

2. Social Commerce Analysis -Pros and cons -Case analysis -Limitation of social commerce

3. Social Commerce Application -Tips on using -Representative site

A subset of electronic commerce that involves

using social media, online media that supports social inter-

action and user contri-butions, to assist in

The Online buying and selling of Products

And services.

1. Social link type

2. Social web type

3. Joint purchasing type

4. Offline linkage type

1. Understanding Of Social Commerce

-What Is Social Commerce?

Type of social commerce

1. Social link type

2. Social web type

SocialCom-merce3. Joint purchasing

type

Coupang

Groupon

Levi’s

4. Offline linkage type

Foursquare

Social Commerce Introduction Video

• http://www.vimeo.com/moogaloop.swf?clip_id=2112924

1. Understanding Of Social Commerce

-How it works?

Serviceproviders

SocialCommerceproviders

Customers

④Using Service

①Attract business

deals

⑤Pay-ment

③Pay-ment

②WebsiteSales

2. Social Commerce Analysis

-Pros and consBasis for compar-

isonPros Cons

Management Aspects

Promotional marketing of prod-ucts

Weakness of cus-tomer service→It’s Hard to build long-term consumer’s confidence.

Revenue

Reduce advertising costs→Be thrifty

The position of Member Compa-nies→Shiny Revenue growth

Types of goods sold

Low cost, highly variable product categories→Performing arts, Restaurants

Always the same items→Limits

2. Social Commerce Analysis

-Case analysis <Ticket Monster>

Ticket Monster CEO Shin hyeon seong

2. Social Commerce Analysis

-Case analysis <Coupang>

Coupang Director Yoon sun ju

2. Social Commerce Analysis

-Limitation of social commerce

1. Locality limitations(Focusing on urban)2. Difficulties of realization of the market ex-pansion 3. Question that if achieved sustainable busi-ness model4. Service Provider’s monotonous promotional marketing system5. Excessive competition between companies→Can be ignored by customers and partners

3. Social Commerce Application

-Tips on using

Buy

Tell to your

friends

Coupons issuing

Cancel Payment

Choice

3. Social Commerce Application

-Representative site

Ticket Monster Sugar Deal(Co-President from Mckin-sey)

A Memory of a discount A Half Piece Of Ticket Coupang(Harvard alumni have established), Tweetpon, Ten o’clock, Smart moms, The ssan, Tipon, Coupon mania, The best place, P-cup, Beaupon, Moong ssa, Hello DC, Salenamu, T-ddang, Pop coupon

Thank You!