Connected HR WHY, HOW, and WHERE to Begin Using Social Media
Social Media 101 for Reluctant HR Pros
Jan 13, 2015
Social media 101 for small company HR leaders, who may be reluctant to try new tools
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Connected HR
WHY, HOW, and WHERE to Begin Using Social Media
Agenda• Why Avoid Social Media?• HR 2.0• Who’s Online, and Where?• Steps to Developing HR 2.0 Literacy• Social Media is a Business Process• Your Next Steps
Why Avoid Social Media?• Time• Control• Fear of Looking Bad• ROI Questions
Why HR 2.0?
Efficiencies
Effectiveness
Engagement
Adventure
Community
Fun!
So what now?• Listen• Engage• Respond• Drive• Lead
Listening• Twitter• Google Alerts• RSS• Glassdoor • LinkedIn• Yelp• Quora
• Internal data – exits, declines, surveys, promotions
• Customer commentary
• Vendor commentary• Tweetdeck
Engaging and Responding• Internal Surveys• Internal Community Tools • Facebook Fan and Career Pages• LinkedIn Company Page• LinkedIn Groups• Internal and External Blogs• Twitter
Driving and Leading• ROI
– Present State– Activities– Results
• Source internal advocates• Track what works. Adjust and track again.• Share results
Make it a Business Process• Automate• Delegate• Schedule• Internalize• Be Consistent• Measure ROI – Quantify results
Next Steps
Socialize with Me!
Twitter: Frannyo
LinkedIn & Facebook: Franny Oxford
http://frannyoxford.com
408-372-6696
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