Towards social business From managing a fan page to running a social business @ZeshanAJaffari @LisbethChawes
Social business presentation Komfo - The Social Conference - Feb 2015
Jul 18, 2015
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Towards social business From managing a fan page to running a social business!
@ZeshanAJaffari! @ LisbethChawes!
GO LOCAL SCALE GLOBAL"
Komfo is the preferred collaboration tool for Enterprises working with "Social Media Marketing at Scale!
’Towards social business From managing a fan page to running a social business’"
SoMe Early Adoptions!
’Towards social business From managing a fan page to running a social business’"
Evolution of Social Media activities into a larger, integrated and strategic process.!
Today: Social Business!
’Towards social business From managing a fan page to running a social business’"
“Strategic use of Social Media !to drive stakeholder and customer value.”!
à Beyond Marketing"à Scaling Business Functions"
Definition!
’Towards social business From managing a fan page to running a social business’"
Business Functions!
Altimeter
’Towards social business From managing a fan page to running a social business’" Altimeter
Top 3 Internal Objectives
’Towards social business From managing a fan page to running a social business’" Source: Altimeter
Top 3 External Objectives
’Towards social business From managing a fan page to running a social business’"
Planning
’Towards social business From managing a fan page to running a social business’"
Ω
Centralized!
Hub n Spoke!
Multiple Hub n Spoke!
SB Adoption Model
’Towards social business From managing a fan page to running a social business’"
SB Execution
Learn!
Inspire!
Channels!
Audience!
Evaluate!
DISTRIBUTE
EN
GA
GE
CREATE
LISTEN
MEASURE
DISTRIBUTE
EN
GA
GE
CREATE
LISTEN
MEASURE
DISTRIBUTE
EN
GA
GE
CREATE
LISTEN
MEASURE
DISTRIBUTE
EN
GA
GE
CREATE
LISTEN
MEASURE
DISTRIBUTE
EN
GA
GE
CREATE
LISTEN
MEASURE
DISTRIBUTE
EN
GA
GE
CREATE
LISTEN
MEASURE
’Towards social business From managing a fan page to running a social business’"
Status i dag
12
• Trafikkansvarsutvalget, hvor alle norske forsikringsselskap er representert, ønsker at Finans Norge tar initiativ ovenfor Vegdirektoratet
• Statssekretær Bård Hoksrud (FrP) har gjennom
media bedt Vegdirektoratet oppklare reglene • Dagbladet vil følge saken videre
’Towards social business From managing a fan page to running a social business’"
’Towards social business From managing a fan page to running a social business’"
Management Elin Mariel Dahl, fagansvarlig
Pål Rune Eklo, redaktør Susan Blindbæk Vestergård, Danmark
Customer Service Senterkanalen v/kundesenter i
Fredrikstad
Editorial Group HR, CRM, MKM
Business Development
Gro Grotle Jens Jore
Thea Margrete Skouen
Organisation Hub ’n spoke!Overall responsible for Social Media Strategy, Monitoring,
Campaigns, activities, KPI’s
Requests from Facebook, Twitter etc.
Content, coordination, tactics
’Towards social business From managing a fan page to running a social business’"Kilder: Dagbladet, DinSide, Finnmark Dagblad, Bergens Tidende.
Social is where everything starts!
’Towards social business From managing a fan page to running a social business’"
Facebook Gjensidige Norway!
’Towards social business From managing a fan page to running a social business’"
• Comments: 4.162!• Shares: 1.742!• Fan penetration: 49,79%!• Click trough rate: 18,03%!• Reach: 270.336!• Spam: 0,04% ! 49,79 %
fan penetration
!
Results"
’Towards social business From managing a fan page to running a social business’"
- How to align the org management with your SB vision ? - How to choose the right SM channels to extend your SB activities ? - How to choose the right SoMe tool partner for the execution of your SB activities ?
Remember these 3 questions!
Lisbeth Chawes"Partner [email protected]!@LisbethChawes!
Zeshan Ali Jaffari"Social Business [email protected]!@ZeshanAJaffari !
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