Komfo Sitecore integration Jan 22nd 2015

KOMFO”Integrating Komfo & Sitecore data for the best customer experience”"

Today’s presenters ""Louise Nersting"Data Integration Manager"[email protected]"""Lisbeth Chawes"Partner Director"[email protected]""

Lisbeth Chawes"Partner Director Komfo"

It’s all about scaling!

Background:"•  Cand.scient.soc

Management and Communication"•  Entrepreneur – Social Media software"•  Digital Consultant"

GO LOCALSCALE GLOBAL!

Komfo towards 2020

Social Media Trends "

Social Media has become part of our daily life!

Social Media is transforming businesses

9  

Dark Social is the new black!

OUR SOLUTION"

Social Media Marketing at scale

HIGHLIGHT"

42%"

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Aug-13! Sep-13! Oct-13! Nov-13! Dec-13! Jan-14! Feb-14! Mar-14!

Avr. fan penetration pr. Facebook page!

NO FREE LUNCH ANYMORE

Facebook wants you to think in audiences!

We can target (almost) everything..

Komfo Ad Manger 3.0

KOMFO SITECOREINTEGRATION"

Louise Grau Nersting "Data Integration Manager in Komfo"

I’m all about data!!

Background:"•  Biologist (PhD in genetics)"•  Project Manager"•  Implementation consultant"•  IT Recruitment Manager"

Welcome to the world of Social Business !!

From — Social Media "Marketing tool "

DISTRIBUTE

EN

GA

GE

CREATE

LISTEN

MEASURE

Komfo is on a journey: "

To — Social Hub, enriching "data and allowing data to "flow freely"

It is all !about Data!

Integrations:!

Matching Single "User"

User handle"Presented as request

to Komfo"

User "Interactions with the

brand"Experience profile"

(x-files)"

User interactions with the brand"

Sitecore Komfo

Enriching Sitecore Experience "Profile with Social Data!In the new Sitecore 8, data from Social Media will be part of the experience database"

Social Network

Benefits

• More available information about single user in Sitecore X-files

•  Info about sentiment and engagement on single user level – in relations to the specific brand

Select specific audience/segment"

Target specific audience/segment using the Komfo "Ad Manager"

Automation

Selected Audience from Sitecore "can be used for marketing "campaigns in Komfo!Custom Audiences can be targeted directly with "messages on Social Media"

Benefits

• Automation will live update your audiences and ensure reliable data

• The automation will make it easier to create many small audiences instead of few larger

• Better value for your marketing budget Manage all marketing campaigns in one

Gather all your marketing analytics "in one place!Later there will be easy access to all analytics data from Social Media in the Sitecore Analytics Dashboards"

Benefits

• One stop for all data on your marketing efforts

• Easy access for Management level to data on Social Marketing efforts

.. And much more to come…!

•  Custom audiences from Sitecore can be uploaded to Komfo manually"

•  Single user data available from Komfo"

•  Creating API’s for custom integrations with any Sitecore version"

•  Prepare for the future of Social Business!!"

Is it only for Sitecore 8?!No — you can benefit now from having both systems"

Thank you very much J

• Questions?