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May 19, 2015
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Data-driven business improvement:Open data within the enterprise will be a leading driver of positive behaviour change and greater self-management with real benefits for productivity.
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‘Humanizing the enterprise’ since 2003...
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A rose by any other name...
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A rose by any other name...
Themes from this week:• Big Data• Activity Streams• Actionable insight• Mapping to results
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Social business is not just about collaboration
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Signals and data in the connected company
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Data and Analytics:what can we take from consumer analytics into the enterprise, and how can we extend the idea to drive business improvement?
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Big focus in 2011 on getting closer to customers
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Social media monitoring: love me... love me not...
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Quants for wants and the rise of ‘big data’
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Quants for wants and the rise of ‘big data’
"The best minds of my generation are thinking about how to make people click ads ... That sucks."
Jeff Hammerbacher, Cloudera
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It’s not size that matters, it’s what you do with it ;-)
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Soccer, F1, baseball all transformed by analytics
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Towards Social Business Intelligence:Turning internal and external data into sources of business improvement
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Instead of studying a microcosm...
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... we should immerse ourselves in the ecosystem
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Where do all the insights go?
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Analytics without action is just a rear-view mirror
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Reports are a poor way to influence behaviour
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In the flow: activity streams & talking machines
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Social analytics: applying ‘many eyes’ to data...
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... in conjunction with a simple action framework
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... in conjunction with a simple action framework
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Data-driven behaviour change:nothing motivates people better than objective real-time feedback on how they are doing
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Social Business Intelligence: a new practice area?
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SBI creates the conditions for permanent evolution
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SBI creates the conditions for permanent evolution
Try this at home folks!• Apply analytics to
internal social data• Correlate with external
social listening• Create a subscribe
model for personal filtered activity streams
• Create simple ways to claim actions
• Encourage ownership and action by all
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