Social and Digital Media Tools for Successful Library Patron Engagement
Feb 11, 2016
Social and Digital MediaTools for Successful
Library Patron Engagement
Presenter
• Hon. Julio Tavarez, MPA– Principal, 3C Media, LLC– Councilman, City of
Paterson NJ• [email protected]• 862.262.8621
Please make sure your mobile device is ON!
Outline
1. Web Development2. I have a Facebook account!3. Email Marketing4. SMS – Short Message Service5. Listening to the Web6. After the smoke clears
Web Development Tools
Content Management Systems - CMS
I have a Facebook Account!!
More Complex than just Facebookhttp://www.netsoltech.com/blog/wp-content/uploads/2010/09/social-media-landscape.png
Have You Checked Out my WEB LOG?
http://en.wikipedia.org/wiki/Blog
http://en.wikipedia.org/wiki/List_of_blogs
ForumsThe original social networks
An Internet forum, or message board, is an online discussion site where people can hold conversations in the form of posted messages.[1] They differ from chat rooms in that messages are at least temporarily archived.
http://en.wikipedia.org/wiki/Internet_forum
Be a Social Butterfly!Social Networking
http://en.wikipedia.org/wiki/List_of_social_networking_websites
A Little More About Facebook
• Several ways to share:– Profiles– Pages– Groups– Location– Events– Photos– Video– Email?
Share Links to Cool Info!Social Bookmarking
http://en.wikipedia.org/wiki/List_of_social_bookmarking_websites
Get Creative!Social Video Sharing
http://en.wikipedia.org/wiki/List_of_video_hosting_services
How r u doing 2day?Microblogging
http://en.wikipedia.org/wiki/Microblogging
I am at the New Jersey Library Trustee Institute!GeoSocial Networking
http://en.wikipedia.org/wiki/Geosocial_networking
Lets Meet up at the New Jersey Library Trustee Institute!
Face to Face Networking
The NEW-old-schoolsocial network!
You Have Got Mail!Email Marketing
• is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience.
http://en.wikipedia.org/wiki/Email_marketing
Email Marketing is NOT…
http://business.ftc.gov/documents/bus61-can-spam-act-compliance-guide-business
The CAN-SPAM Act
Email Marketing is…• Delivering professional
email communications…• …to an interested
audience…• …containing information
they find valuable.
Text Messages (SMS)• Text messaging is one of the
simplest ways to reach a constituent.
• It has several advantages such as:– Supported by all mobile
phones– Cost Effective– Schedule your messages to
go out immediately or in the future
– Send Messages to Groups or individually selected contacts
Text TAVAREZ to 313131
If a tree falls and nobody is there to hear it, does it
make it a sound?
Listen to the Web when you are not there!
Analytics
Analytics continued…
WordPress Stats
What is YOUR Klout Score?
Will begin including LinkedIn Data as well
Facebook Page Analytics
Why is Data Tracking
Important?
The Red ShirtPhenomenon
http://www.sitelogicmarketing.com/blog/02-analytics-according-to-captain-kirk
Analytics According to Captain Kirk
http://www.sitelogicmarketing.com/blog/02-analytics-according-to-captain-kirk
Crew of 45054 total deaths
= 13.7 % mortality rate
http://www.sitelogicmarketing.com/blog/02-analytics-according-to-captain-kirk
11% - Yellow shirt9% - Blue shirt79% - Red shirt
http://www.sitelogicmarketing.com/blog/02-analytics-according-to-captain-kirk
57.5%
http://www.sitelogicmarketing.com/blog/02-analytics-according-to-captain-kirk
42.5%
http://www.sitelogicmarketing.com/blog/02-analytics-according-to-captain-kirk
Interesting Fact:when Captain Kirk not only meets the local alien women,
but also starts a fight among alien locals. The combination of these events has led to the elimination of 4
crewmembers (3 red-shirts).http://www.sitelogicmarketing.com/blog/02-analytics-according-to-captain-kirk
57% Beaming Down42% On-Board Mayhem
http://www.sitelogicmarketing.com/blog/02-analytics-according-to-captain-kirk
http://www.sitelogicmarketing.com/blog/02-analytics-according-to-captain-kirk
The Knowing/Doing Gap
http://www.jiscinfonet.ac.uk/infokits/change-management/knowing-doing-gap
This condition appears when you know what needs to be done, you have what it takes to get it done, but for some reason this hasn't translated into the right sort of action.
Once you have engaged your patrons…
http://tscpl.org/catalog/mobile-app/
Lets not Forget Donations…
THANKYOU!