Partner Engagement: The Foundation of Successful Collaboration By Raegan Wilson Founder of Channel Squared Consulting https://www.linkedin.com/reagan-wilson-mba-362497
Partner Engagement: The Foundation of Successful Collaboration
By Raegan WilsonFounder of Channel Squared Consulting
https://www.linkedin.com/reagan-wilson-mba-362497
“Partner engagement is the foundation of the channel sales success. Partners
cannot successfully sell, service, or support your product and solutions
without proper engagement with you as a vendor.”
Partner Engagement: The Foundation of Successful Collaboration
Provide a Place for Engagement• Partners need access to
information 24 hours a day 7 days a week
• Make sure your partners have a centralized place to get the tools they need for success
Partner Engagement: The Foundation of Successful Collaboration
Collaborate On More Than Leads• Collaboration is happening around
support tickets, opportunities, solution design, SPIFFs, rebates, content, and marketing programs.
• Transparency between partners and vendors increases collaboration and drives partner loyalty.
Partner Engagement: The Foundation of Successful Collaboration
Loyalty Matters• Successful gamification will
make it rewarding and transparent for the rep and manageable for you.
• It never hurts to put yourself in your partners shoes to see what really will motivate them and gain their loyalty.
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