Oldest brand on the market. Trusted by a wide audience. roduced by the BBC. Dates information is valid for. This mag is published weekly. Strap at top caters for the change in audience habits. ‘FREEVIEW’ in red draws eye of older, loyal audience. Website nestled in masthead gives audience another way to access the brand. This encourages brand loyalty. Masthead extends beyond image and has a shadow behind it, so it stands out from the page. Simple, restrained colour scheme creates a high quality product. Red draws reader’s eye as it stands out from the white. All text except strap is in lower case- grammatically correct. More mature mode of address. Three features arranged down side of page in negative space next to star. Headings in bold, subheadings same font, black Captions anchored on star’s lapel. Name of programme, day and channel. Gives audience easy access. Star’s eye is in the centre of the page, breaking the rule of thirds, and part of his face is obscured. The star is famous enough to attract audiences even when he is hidden from view. Main feature: ‘Doctor Who’ is largest text on page, anchoring the star. ‘is there life after...’ creates a story for the audience to follow. Barcode, price, region. Region is given because times and programmes change.