SOCIAL LOCAL MOBILE NEIL BREWSTER
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SOCIAL LOCAL MOBILENEIL BREWSTER
ABOUT ME
Neil Brewster
Chamber Marketing Forum
Digital Agency
“Serious Players’ Webmaster”
SOLOMO
SO LO MO
SO LO MO
Combined Strategy of 3 Different Marketing Tactics
Local / Location Search
Social Media
Mobile
SO LO MO
2 billion on the web
Google - 1 billion unique views per month (50%)
Facebook – 43% reach
5 Billion Mobile Phones – 50% are Smart phones
SO LO MO
1 in 5 Searches in Google
Are Local
9 out of 10 Local Searches Result in:
Phonecall / visit / purchase
SO LO MO
50% of local search is not specific
CONSUMERS ARE SEARCHING LOCALLY
23% More likely to contact a business with a picture in the listing
Half use Reviews when finding products / services / in store
SO LO MO
9 out of 10 Smart phone users search local
By 2015 Local search on a mobile will….
40% of Google searches on a mobile are local
½ of you use apps for local search
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Social Media is prominent.
Consumers use social media for local search
An Active Social Strategy =
Web Prominence
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Typical Marketing Budget
21% PPC – Tried Bing?
19% Email
11% Social Media
10% SEO
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Local Search would Cost a fraction.
Furthermore, 61% consider
Local Results more relevant and trustworthy.
More than Ads
More than Organic Search Results
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86% of Corporations are or have planned a local
strategy.
My tyres….
SO LO MO
Can Anybody Find You?
Take your own mobile Test
SO LO MO
STAY RELEVANT
GET SOCIAL
THINK LOCAL
SPEND ON MOBILE
SO LO MO
Social
Low cost – Be creative
Will it blend - http://youtu.be/fLreo24WYeQ
United Breaks Guitars - http://youtu.be/5YGc4zOqozo
SO LO MO
Local / Location
Google Plus
Google places
Google Maps
Foursquare
FB Check in
Reviews
SO LO MO
MOBILE
Responsive
Dedicated
App
SMS
Geofencing
AMAZING TOOLS
LEAD FORENSICS
RESPONSE TAP
TAKE ACTION
SEE ME TO TEST DRIVE A SOLOMO HEALTH CHECK
NEIL BREWSTER
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